Celebrate 75 Years of PEANUTS with FamilyMart's Special Collection of Snoopy-Inspired Treats
Celebrate 75 Years of PEANUTS with FamilyMart
In 2025, the beloved PEANUTS comic celebrates its 75th anniversary, and to honor this milestone, FamilyMart is collaborating with the iconic characters of the comic, particularly Snoopy, to launch a special collection starting September 9, 2025. This initiative is part of FamilyMart’s ongoing commitment to customer satisfaction under the theme of “Your Happiness.”
A Variety of Unique Offerings
The FamilyMart x Snoopy special collection will feature a range of original products and limited-edition merchandise inspired by the rich history of PEANUTS. Fans can look forward to enjoying original items designed using illustrations from various decades, showcasing Snoopy and his friends as captured by creator Charles M. Schulz over the past 50 years.
Upon purchasing designated products, customers will have the chance to receive exclusive original goods that highlight the different expressions and moments of Snoopy and his friends from the 1950s to 2000, the year the last comic was drawn. This initiative isn’t just a nostalgic celebration; it also offers customers a chance to win special prizes related to the 75th anniversary by collecting stamps through the FamilyMart app, Famipay.
The campaign will run across approximately 16,300 FamilyMart locations nationwide, following the principle of making customers happy while honoring the legacy of a timeless comic franchise.
Highlighting Original Products
Here are some of the standout items available during this special event:
- - Snoopy Cookie & Cream Sandwich
Description: This delightful treat is a cookie and cream sandwich designed to resemble Snoopy’s color scheme, offering a crunchy texture that fans will enjoy. (Designed with 80s and 90s themes)
- - Lucy’s Lemonade
Description: A refreshing lemonade designed with Lucy in mind, this drink combines a perfect balance of sweetness and tartness with a hint of honey. (90s design used)
- - Snoopy Chocolate Cake Donut
Description: Inspired by Snoopy's love of donuts, this chocolate cake donut features chocolate swirl and a crunchy butter-flavored topping. (70s and 90s designs used)
- - Charlie Brown Chocolate Banana Roll Cake
Description: This roll cake mirrors Charlie Brown’s iconic zigzag shirt pattern and is filled with a fluffy banana-flavored cream embedded with chocolate chips. (60s and 90s designs used)
- - Snoopy Mug & White Peach Jelly
Available from September 16, 2025, this set includes a mug featuring original designs celebrating the anniversary, accompanied by white peach-flavored jelly. (Special anniversary design)
Lucky Stamps and Giveaways
For those who participate in this event and purchase the original products, FamilyMart will launch a stamp collection campaign through the Famipay app. Customers collecting stamps can enter for a chance to win anniversary-themed merchandise and goodies:
- - Collect 2 stamps: Win 500 JPY worth of FamilyMart points.
- - Collect 8 stamps: A chance to win the limited-edition 75th-anniversary cooking set, which includes a special PEANUTS commemorative hot plate for making shaped pancakes featuring Snoopy and friends!
Throughout the campaign period from September 9 to October 6, participants can submit their stamps from original product purchases until October 10, making this not just a shopping experience but an adventure for fans of the iconic comic.
Fun and Exclusive Collaborations
In addition to food items and collectibles, FamilyMart will be releasing exclusive PEANUTS merchandise:
- - SNOOPY JOE COOL All-in-One Shoulder Bag
This stylish bag features multiple pockets with a structured design, perfect for carrying essentials comfortably.
- - SNOOPY Fuzzy BIG Pouch & Cute Hair Clips Set
This set includes a playful pouch featuring Snoopy and Woodstock and a couple of adorable hair clips.
- - SNOOPY Cup Coffee Tumbler
A vacuum-insulated tumbler that maintains beverage temperatures longer, perfect for on-the-go coffee lovers.
In addition, shoppers can also grab a Snoopy-themed eco-bag and mascot charms, ensuring there is something for every fan this anniversary.
Community Initiatives
This campaign will also spotlight community support initiatives, partnering with local charities through the FamilyMart Food Drive Donation Box established in Machida City. This special initiative aims to combat food waste while helping community members in need, symbolizing the essence of PEANUTS, which has always been about kindness and support.
The designated FamilyMart locations will cater to PEANUTS fans with unique designs, and an incentive campaign will reward early donors with exclusive digital wallpapers.
As PEANUTS enters its 75th year, FamilyMart significantly contributes by connecting with customers and the community, celebrating a legacy that has brought joy to millions worldwide. This celebratory event not only honors the past but also fosters a spirit of giving and community cohesion among fans and participants alike.
Join the fun, grab your favorite Snoopy treats, and celebrate the joy of 75 years of PEANUTS at FamilyMart!
Topics Consumer Products & Retail）
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