#Japan #Minato #Dentsu Research #Dentsu PR Consulting #CyberCrisis 360

Dentsu Launches Comprehensive Cybersecurity Service: CyberCrisis 360

In a notable development in the field of corporate cybersecurity, Dentsu Research and Dentsu PR Consulting have collaborated to introduce a groundbreaking service called CyberCrisis 360 (CC360), set to launch on November 17, 2025. This innovative offering is designed to address the complexities of cyber crises that companies face today by providing a holistic approach to safeguarding their reputation and value from all angles.

The Concept Behind CC360

This new service aims to go beyond traditional, technical cybersecurity support. It facilitates seamless collaboration among management, public relations, and information system departments during both routine operations and emergencies. By establishing a robust framework for comprehensive crisis response, CC360 ensures that organizations are prepared not only for immediate emergencies but also for long-term cybersecurity strategies.

Background: The Need for CyberCrisis 360

As cyberattacks become more sophisticated, targeting vulnerabilities within supply chains and leading to information leaks or service interruptions, the challenges are common across all industries. The frequency of ransomware attacks and targeted incidents has made pre-emptive measures and immediate responses crucial for minimizing damage. Moreover, cyber incidents can severely impact a company's brand and social trust, necessitating robust management decisions and coordinated responses across various organizational levels.

Many businesses, however, face challenges such as a lack of expertise, insufficient personnel, and poor internal coordination, making it impractical to manage and respond to these issues independently. This is where CC360 comes into play, offering a multi-faceted solution that includes not only technical support but also managerial and public relations assistance.

Dentsu Research, through its Economic Security Research Center (DCER) and its security-focused subsidiary, DENTSU SOKEN SECURITY TEAM (DSST), has been at the forefront of enhancing corporate cyber resilience. Collaborating closely with Dentsu PRC, which has a proven track record in reputation management through strategic communication and crisis management, the CC360 service was developed to ensure cohesive responses from management, public relations, and IT departments during both normal and critical situations.

Key Features of CC360

1. Improved Internal Coordination and Decision-making
The service enhances collaboration between the management, public relations, and IT departments from normal operations to emergencies, enabling a quick and organized response. This emphasis on teamwork aims to reduce confusion and errors during critical times, allowing for a faster and more accurate initial response.

2. Brand Protection and Trust Enhancement
CC360 supports businesses in avoiding dilemmas and confusion during crises by establishing robust public relations frameworks and risk scenarios. Proactive communication and increased transparency about security efforts serve to bolster corporate credibility and minimize brand damage. For organizations unsure about their messaging, specialized public relations support offers assistance in articulating their security posture, enhancing organizational value.

3. Flexible Support Tailored to Company Needs
Recognizing that each company has unique challenges and resource availability, CC360 offers an adaptable framework for assistance during both normal and emergency situations. Organizations lacking in-house expertise can leverage external resources to develop and maintain tailored security protocols at their own pace.

Future Developments

Dentsu Research and Dentsu PRC are committed to deepening their collaboration in cybersecurity and crisis management to effectively provide services that help companies maintain their trust and societal contributions. Their joint efforts aim to ensure organizations can effectively navigate the complexities of cybersecurity while enhancing their operational resilience.

For additional resources, visit Dentsu Soken and Dentsu PR Consulting to learn more about their offerings and ongoing commitment to helping businesses thrive in a digital world.