Launching 'LokeFuru': A New Era of Local Donations
In a transformative move for regional development in Japan, LokeToku Inc., based in Shibuya, Tokyo, has partnered with Hankyu Travel Agency to jointly promote their innovative local donation app, 'LokeFuru'. This collaboration aligns with a vision to create a sustainable cycle of local charm and support through experiential donations.
What is 'LokeFuru'?
'LokeFuru' is a pioneering app designed to convert local spending such as tourism, meals, and events directly into donations. This app enables users to make on-site payments that are instantly recognized as contributions to local municipalities. This seamless process not only enriches the user experience but also empowers local economies by transforming visits into tangible support for communities.
The Impact of the Collaboration
The partnership with Hankyu Travel Agency is strategic; the agency will assist with the introduction and operational support of 'LokeFuru' to various municipalities across Japan. The government-sponsored initiative aims to create new avenues for donations in areas that have previously lacked such opportunities. By engaging visitors for contributions naturally, it fosters a deeper relationship between these guests and the communities they visit.
Expanding Participation from Local Businesses
Local businesses, including restaurants, hotels, and retailers, can participate without restrictions on size or sector. 'LokeFuru' fosters a co-creation model where these enterprises play pivotal roles, enhancing the local economy by centralizing donation efforts.
Creating a Sustainable Economic Cycle
Part of the donations made through 'LokeFuru' will be reflected as immediate earnings for local businesses, promoting a fluid circulation of funds that supports local jobs and economic activities. This model not only invigorates the region's economy but also enhances its allure as a destination.
Strengthening Community Ties
No matter how a visitor interacts with a region—through leisure, business, or daily necessities—'LokeFuru' provides a straightforward method for them to contribute. This fosters deeper connections between people and places, reshaping hometown donations into a form of communication that encourages repeat visits or relocations.
Nationwide Expansion Plans
The partnership aims to extend 'LokeFuru' nationwide, starting with several municipalities expected to adopt the app by 2025, including Kurashiki in Okayama Prefecture and Toyoake in Aichi Prefecture. By leveraging Hankyu Travel’s extensive network, each region's specific needs will be addressed, ensuring effective implementation.
User-Friendly Experience
With 'LokeFuru', everyone can easily join in supporting local communities. Through a simple app that requires only a few taps, users can quickly engage with the donation process during their visits, making every transaction meaningful.
Download and Start Contributing
Interested users can download the app from the App Store or Google Play, enabling a rapid start to their local support journey. Once registered, users will unlock experiences that allow them to enjoy and support their chosen regions seamlessly.
Leadership Insights on the Partnership
CEO of LokeToku, Maki Yanada, expressed enthusiasm about the partnership with Hankyu Travel, stating, "This collaboration marks the beginning of our national rollout of on-site donation systems. Our aim is to create a mechanism through which tourism, events, and daily living contribute to local strength—a cycle that we seek to expand nationwide."
Hirofumi Nakano from Hankyu Travel also shared insights, highlighting, "Through our cooperation with LokeToku, we aim to redefine what travel and tourism mean for local communities. Our shared vision embodies a belief that visiting these regions equates to supporting them in a meaningful way."
Conclusion
As 'LokeFuru' gears for its national launch, it represents a significant shift towards sustainable community support through innovative technology. This initiative not only enriches local economies but also fosters a deeper bond between residents and visitors—a new breed of philanthropy in the age of experiences.