Understanding User Behavior with GA4
In a digital landscape where understanding user behavior is crucial, DearOne, a marketing subsidiary of NTT Docomo, has released a valuable resource: a practical guide titled "Steps to Actionable Analysis from Behavioral Data". This white paper is designed for marketing professionals who are already utilizing Google Analytics 4 (GA4) but may not be fully leveraging its advanced features for actionable insights.
The Need for Advanced Analysis
Many organizations adopt GA4 yet find themselves limited to generating basic reports. The common challenges faced include: poor utilization of available analytical functions leading to ineffective strategies. This white paper addresses these issues head-on, offering a structured approach to user behavior analysis that can transform data into strategic actions.
Key Insights and Techniques
The document elaborates on various analysis methodologies that GA4 supports, including funnel analysis and segment analysis. These concepts are explained in an easily digestible format, making it accessible for marketers at all levels. Additionally, the guide emphasizes discovering analytical challenges and the methodologies to approach them effectively.
For businesses looking to initiate detailed user behavior analysis, this resource serves as an excellent starting point.
DearOne's Unique Expertise
DearOne utilizes insights gained from working with world-class analytical tools such as Amplitude. By embedding this expertise into GA4 analyses, they provide practical perspectives and approaches that yield significant results. Their professional services not only encompass GA4 setup and utilization but extend to comprehensive support in planning and executing strategies based on analytical findings.
Who Can Benefit?
This guide is particularly recommended for those who find themselves in one or more of the following situations:
- - Relying solely on basic metrics like page views (PV) or unique users (UU).
- - Creating reports from data obtained but struggling to translate them into analysis or improvement tactics.
- - Seeking specific analysis techniques to effectively use data for strategic actions.
GA4 Support and Guidance
DearOne offers a full spectrum of support services for GA4, from initial implementation to practical application in strategic planning and execution. By leveraging their expertise honed through growth marketing support, they can help businesses pinpoint key performance indicators that drive service growth, extract challenges, formulate hypotheses, and evaluate the effectiveness of strategies.
This goes beyond mere data visualization; it encompasses actionable analysis that leads to measurable outcomes. Additionally, DearOne supports organizations with relevant workshops aimed at internalizing analytical capabilities and developing human resources.
The degree of support is customized according to each organization's specific GA4 usage and can range from one-time assistance to ongoing collaborative support tailored to business needs.
For more details on how DearOne can assist, visit
this page.
About DearOne
DearOne specializes in marketing technologies as a subsidiary of NTT Docomo, providing solutions such as "ModuleApps 2.0," which allows for the development of official applications by integrating desired features. They also offer a retail media platform named "ARUTANA" for integrated advertising distribution across retail applications.
Their offerings include tools for user behavior analysis like Amplitude, Customer Data Platforms (CDPs), and various marketing technologies to support the growth of digital products such as applications and e-commerce sites.
Find out more about DearOne’s services and insights by visiting their website:
DearOne.