Dial Healthy Hydration Body Wash Receives 2025 Product of the Year USA Award Recognition

Dial® Healthy Hydration Body Wash Honored with 2025 Product of the Year USA Award

Dial® soap has proudly claimed the prestigious title of 2025 Product of the Year USA Award in the Body Wash category, marking its fourth consecutive win. The selection was made following a national survey involving 40,000 American consumers conducted in collaboration with Kantar, a leader in consumer insights. With this accolade, Dial® Healthy Hydration has once again demonstrated its commitment to innovation in personal care products.

A Trustworthy Brand for Over 75 Years

For more than seven decades, Dial has been synonymous with clean skin and consumer trust. The brand has evolved its messaging from “Dial Up Your Day” to “Undeniable, Close-Up Clean” in 2025, showcasing its ongoing commitment to delivering trustworthy innovations that prioritize both cleanliness and skin health. This shift reflects Dial’s dedication to helping consumers feel both confident and connected.

The Innovative Formula Behind Healthy Hydration

The newly launched Dial® Healthy Hydration Body Wash sets itself apart with a unique formula that ensures deep cleansing while effectively hydrating the skin. With key ingredients such as Shea Butter Extract, Coconut Milk, and Hyaluronic Acid, this body wash significantly enhances hydration, containing 50% more moisturizing elements compared to the Dial® Spring Water Body Wash. This innovative combination promises to leave skin feeling refreshingly clean and luxuriously soft after just one use.

In addition to its hydrating benefits, Dial® Healthy Hydration is dermatologist tested, pH balanced, paraben-free, and proudly recognized as cruelty-free under the Leaping Bunny program. This aligns with the brand’s mission to provide consumers with high-quality personal care items that are accessible to all.

Recognizing Innovation in a Crowded Market

The Product of the Year awards program, celebrated globally for over 30 years, stands as a beacon for consumers aiming to identify the best new products on the market. The distinctive red seal awarded to Dial® Healthy Hydration serves both as a trusted guide for shoppers navigating through a multitude of options and as a powerful marketing tool for brands seeking to elevate their visibility.

“In a highly crowded and dynamic marketplace, Product of the Year plays a crucial role in connecting consumers with cutting-edge products,” says Mike Nolan, Global CEO of Product of the Year Management. “We’re excited to honor Dial® Healthy Hydration for its unique value and innovation that resonates with households across the country.”

Celebrating the Winners

The 2025 Product of the Year winners were announced in a lively ceremony at Tribeca 360° in New York City, featuring entertainment from Saturday Night Live stars Rachel Dratch and Alex Moffat. As part of the excitement, Dial® Healthy Hydration is currently highlighted in a shoppable article on PEOPLE Online, a collaboration between Dial and Dotdash Meredith, one of America's largest digital and print publishers.

Moreover, Ensemble IQ, a prominent business intelligence firm, has reported on the 2025 winners in various esteemed publications, further spreading the news of Dial’s achievement.

Looking Ahead

Dial® Healthy Hydration represents more than just an award-winning product; it embodies the brand’s long-standing commitment to delivering superior personal care solutions. With new product launches aimed at both men and women, Dial is enthusiastic about redefining consumer connections through innovative, quality products. Those interested in discovering more about the new body wash can visit DialSoap.com. Additionally, a complete list of 2025 Product of the Year winners is available at productoftheyearusa.com, inviting consumers to experience the reliable choices favored by their peers.

In conclusion, Dial continues to uphold its reputation and commitment to innovation in personal care, ensuring that consumers always have access to the best products that promote both cleanliness and confidence in their daily lives.