#Japan #Rakuten Mobile #Miyagi #Kimika #Mixture

Rakuten Mobile Celebrates Community Engagement with Mixture-DAY

On August 13, 2026, the Rakuten Mobile Most Powerful Park in Miyagi hosted an exciting event called Mixture-DAY, which was sponsored by the popular live-streaming and video app, Mixture, developed and operated by DONUTS Co., Ltd. This event coincided with a professional baseball game between the Tohoku Rakuten Golden Eagles and the Orix Buffaloes and included various activities that strengthened community ties through sports and entertainment.

The atmosphere on the day of the event was electric, thanks in part to 14 selected streamers from Mixture who participated in pre-game events. These talented individuals showcased their skills and were highlighted on screens throughout the venue, enhancing the excitement as fans gathered to enjoy the game. Among the participants, Kimika, a former cheerleader for NPB with deep connections to the Tohoku region, took center stage for the ceremonial first pitch. Her joyful demeanor and beaming smile captured the hearts of fans in attendance.

Although Kimika's pitch resulted in a single bounce before reaching the catcher, her impressive control allowed the catcher to receive it effortlessly, a testament to her enthusiasm and dedication. Her genuine excitement about achieving this long-held dream stood out, and she expressed her gratitude to her fans for supporting her journey.

“I’ve always wanted to be able to throw the first pitch since I started using Mixture. I feel so happy to have realized this dream alongside my fans, who witnessed the moment with me. If I hadn't been with Mixture, the first pitch would have remained a distant fantasy. I am incredibly grateful for this wonderful experience. I was so nervous that I couldn’t fully show my practice results, so if I get another chance, I definitely want to get it right next time! Thank you all for your support!” — Kimika

In addition to celebrating sports, Mixture is dedicated to broadening opportunities for streamers and creators while fostering connections within local communities. The platform aims to develop innovative approaches to regional revitalization by blending sports and entertainment, all while supporting those who dare to chase their dreams.

Tohoku Rakuten Golden Eagles' Commitment to Community

The Tohoku Rakuten Golden Eagles, newly established in Japan's professional baseball scene in 2004, have continuously evolved with support from local fans. The team secured its first league championship and Japan Series victory in 2013, becoming the first team in its history to clinch the championship title.

The Golden Eagles have introduced numerous innovations into the Japanese baseball landscape, including turning their stadium into a ballpark complete with attractions like Ferris wheels, alongside implementing a fully cashless environment. They aim to create the most sustainable stadium in Japan, pledging to enhance their contributions towards environmental, social, and community development initiatives as of April 2022.

For more information about the Tohoku Rakuten Golden Eagles, you can visit their official website.

Mixture: Connecting Communities through Engagement

Mixture, a popular live-streaming and video app, has been connecting people and entertaining them since its launch in December 2013. With over 18 million users, it now boasts more than five million monthly visitors. The service was rebranded from MixChannel to Mixture in July 2020.

You can visit Mixture through their official website or download the app directly here.

About DONUTS Co., Ltd.

Based in Shibuya, Tokyo, DONUTS Co., Ltd. has diversified its operations across five key areas: cloud services, gaming, video and live streaming, medical services, and publishing media. The company focuses on creating meaningful services and content that will remain valuable for years to come.

• - Company Name: DONUTS Co., Ltd.
• - Location: 2-2-1 Yoyogi, Shibuya-ku, Tokyo, Japan
• - CEO: Hirotaka Nishimura
• - Founded: February 5, 2007
• - Company Website: DONUTS

This Mixture-DAY event was not just about sports; it was about the heart of the community coming together—celebrating achievements, dreams, and the joy that sports can bring to everyone's lives.