#Japan #Tokyo #Ladeco #Goodz #Custom Sneakers

Ladeco's Exciting Website Revamp

Ladeco, a service provided by Goodz Co., Ltd., based in Tokyo's Taito district, is set to relaunch its website in mid-July 2025, creating a dynamic online platform for sneaker customization. This revamped site caters to individual preferences by allowing users to design their own unique sneakers, make use of artist collaborations, and even cater to businesses in need of promotional items. The initiative promotes self-expression, sustainability, and creativity, addressing the growing demand for personalized footwear as well as supporting BtoB requirements by offering small lot orders starting from just five pairs.

A Platform for Self-Expression

In recent years, individual values have diversified, leading to an increasing demand for unique fashion items that reflect personal identity. With the rise of social media, fans are eager to engage in "oshibu"—the practice of creating gear supporting their favorite idols or characters. This trend extends to incorporating beloved pet images into personal items, showcasing a desire for originality and individual expression.

Simultaneously, the corporate sector is increasingly interested in enhancing brand image and employee engagement through distinctive, bespoke merchandise. Traditionally, both individuals and businesses have struggled to order customized sneakers in small quantities, making Ladeco's offering especially appealing.

Addressing Environmental Challenges

The apparel industry has faced serious environmental issues due to mass production and waste. Goodz responds to these challenges by emphasizing sustainable practices. The company's service, which allows anyone to design a sneaker online, eliminates the need for excessive inventory through a made-to-order approach. Therefore, it contributes significantly to reducing textile waste within the industry.

User-Friendly Design Experience

One of the standout features of the revamped Ladeco website is its user-friendly design interface. Users can easily design their custom sneakers using their own photos, illustrations, and text, all from their smartphones. No specialized design skills are needed, enabling a wider audience to create unique sneakers, priced from ¥13,900 to ¥14,900, including shipping and taxes. This accessibility encourages people to engage in the creative process and express their individuality.

Collaborations with Artists

In addition to allowing users to create custom sneakers, the new site introduces an ‘Artist Page’ where sneakers designed by various artists and illustrators can be purchased. This not only provides a platform for artists to showcase their work, but also gives customers access to creative designs that resonate with their tastes.

Catering to BtoB Needs

Recognizing the demand for corporate branding and promotional merchandise, Ladeco offers small lot production suited for businesses. Companies can order as few as five pairs, making it feasible for entities of all sizes to create custom-branded shoes. Additionally, volume discounts are available, with percentage reductions based on order quantity ranging from 3% to 15%. This flexible approach aligns perfectly with the needs of businesses seeking unique giveaways, event merchandise, or team gear.

Commitment to Sustainability

By adopting a fully made-to-order production model, Ladeco minimizes excess inventory, addressing the excessive waste issue prevalent in the fashion industry. By focusing on sustainability, they aim to foster a business model that not only meets consumer demands but also prioritizes environmental responsibility.

Forward-Looking Remarks

Representative Kenji Mizukoshi expressed enthusiasm about the website's renovation and its potential to make sneaker customization even more accessible to the public. The platform aspires to be a space where personal designs come to life, and where both individual consumers and companies can find unique opportunities to express their creativity.

In line with this mission, Goodz plans to further expand its artist collaborations and BtoB offerings. They explore possibilities in AI-generated designs and aim to facilitate a platform that connects companies with artists for future sneaker design projects.

With an array of options and artistic inspirations in store, Ladeco is poised to not only redefine personal style but also contribute positively to the community through creative partnerships and sustainable practices.

For more information, visit Ladeco's official website at https://ladeco-store.we-shop.jp/. Each unique sneaker created on this platform serves as a testament to individuality, creativity, and sustainability in the modern age.