#Japan #Tokyo #PARCO MUSEUM #Masato Yamaguchi #SELFY Series

Masato Yamaguchi's 'SELFY' Exhibition: A Modern Exploration of Portraiture

From August 7 to September 7, 2026, PARCO Co., Ltd. will host a remarkable solo exhibition by one of the leading contemporary artists, Masato Yamaguchi, at the PARCO MUSEUM TOKYO. This exhibition, marking the fifth anniversary of Yamaguchi's influential 'SELFY' series, aims to redefine the concept of portraiture in today's society. The event will capture the essence of Shibuya, known for its chaotic street culture that has flourished since the 1990s, and its modern offshoot—selfies, or 'SELFY,' which raises the question, 'Why are selfies relevant now?'

The exhibition will feature new artwork inspired by model Eiza Ikeda and celebrate Yamaguchi's past collaborations with various celebrities. Visitors will have a unique opportunity to engage with the artwork through the innovative interpretations and displays characteristic of PARCO.

Exhibition Details

• - Location: PARCO MUSEUM TOKYO (Shibuya PARCO 4F), 15-1 Udagawacho, Shibuya-ku, Tokyo
• - Dates: August 7 (Friday) - September 7 (Monday), 2026
• - Hours: 11:00 AM - 9:00 PM (Last entry 30 minutes before closing; final day closes at 6:00 PM)
• - Entry Fee: 500 yen
• - Website: Shibuya PARCO

Yamaguchi's exhibition will showcase a collection of significant works featuring notable figures, creating a rare chance for art lovers to see these pieces firsthand. Thanks to the collaboration with collectors from both Japan and abroad, many of Yamaguchi's iconic works, usually difficult to experience in person, will be on display.

Additionally, the public can explore a vast collection of stencils, integral to Yamaguchi's creative process. The exhibition promises an immersive experience brought to life through PARCO's interactive venue design, providing a fresh perspective on Yamaguchi's art.

About 'SELFY'

Launched in late 2020, Masato Yamaguchi's 'SELFY' series has gathered fervent enthusiasm across various realms, including the art world and entertainment. Since its inception, Yamaguchi has exhibited in countries like South Korea, Hong Kong, and France, establishing his international reputation.

Yamaguchi poses a thought-provoking question: is the act of taking a selfie the peak of contemporary portraiture? Over five years, he has continuously modernized the concept of portraits in art history. During this journey, he has collaborated with various cultural icons, expanding his work beyond personal expression into a significant social project that reflects contemporary society.

As part of the event, Yamaguchi will unveil a new artwork featuring actress Eiza Ikeda, marking its global debut at this exhibition—a perfect opportunity for attendees to experience this unique piece.

Special Talk Event

On August 8, a special talk event featuring comedian Kogaken will be held at PARCO MUSEUM TOKYO. This engaging session will explore the unexpected connections between Yamaguchi and Kogaken, offering a platform for discussions that traverse genres and provide insight from the perspectives of two creative individuals navigating today's society.

Location: 4F, PARCO MUSEUM TOKYO
Date: August 8 (Saturday), 2026, from 2:00 PM to 3:30 PM (tentative)
Participation method: Details will be announced shortly on the PARCO ART official site and socials.

Evaluation of Masato Yamaguchi

Yamaguchi's depictions of women evoke a sense of familiarity, drawing parallels to the daily flood of images on social media. His art often features young women striking poses typical of the 'Instagram culture,' evoking a shared consciousness that transcends individual identities. This resonance creates a bridge between his work and iconic representations like Andy Warhol’s Marilyn Monroe, reflecting broader themes within contemporary Asian culture.

In an age where the boundaries between reality and the virtual world blur, Yamaguchi adeptly captures the complexities of modern existence, questioning what reality truly is.

Art Purchase Inquiry

If you are interested in purchasing Yamaguchi's artwork, please contact us via the following form: Inquiry Form.

Submitted information will be shared with the representative from TRUEFALSE, who handles Yamaguchi's works. Response times may vary.

About Masato Yamaguchi

Masato Yamaguchi focuses on the theme of 'transreality'—the reality beyond reality—through his portrayal of self-portraying women (SELFY). His work includes collaborations with brands like X-girl and figures like YouTuber Hikaru, as well as popular characters from the Japanese pop culture landscape. Notable past exhibitions include 'SELFY: I'M IN TRANS' (Tokyo, 2025) and 'SELFY: Full Version' (Hong Kong, 2022).