#Japan #Advertising #Fukuoka #Ureru #CVR Improvement

Ureru Net Advertising Group's New Initiative

Ureru Net Advertising Group, based in Fukuoka, Japan, has recently announced the launch of a series of regular publications titled "CVR Improvement Success Stories". This endeavor aims to streamline the company’s wealth of knowledge and data related to improving conversion rates (CVR) in performance-based advertising. As a consolidated subsidiary of Ureru, this move is set not just to bolster the capabilities of advertisers and media but also to maximize overall outcomes continuously.

Background: The Importance of Reproducibility in Performance-Based Advertising

In the performance-based advertising space, achieving consistent results is paramount. It is crucial that improvement strategies are not reliant on specific individuals, but instead, are methods that can be replicated across the board. Currently, the industry is grappling with several issues, such as:

• - Performance improvements often depend on the skills of specific personnel.
• - The sharing of verified data regarding strategies remains challenging.
• - The reasons behind successful outcomes frequently remain opaque.

To tackle these challenges, Ureru has decided to utilize its vast trove of improvement data in a way that allows it to be standardized and shared. Thus, the concept of the "CVR Improvement Success Stories" was born.

Overview of the 'CVR Improvement Success Stories'

This collection categorically organizes actionable strategies directly linked to enhanced performance. Highlighted elements include:

• - Improvements in landing page structure (such as first view layout, flow design, order of appeals).
• - Enhancements to banners and creatives (utilizing seasonal themes, changing appeal axes, etc.).
• - Case studies focusing on results achieved through the use of special feature pages.
• - Successful patterns and compatibility trends by media type and project.
• - Metrics showcasing performance shifts before and after improvements (conventional achievements in CVR).
• - A quick action checklist for immediate improvements.

These resources are designed to accelerate the Plan-Do-Check-Act (PDCA) cycle for performance improvement, paving the way for ongoing outcomes.

Expected Outcomes: A Stronger Overall Platform

The regular publishing of success stories is anticipated to yield multiple benefits:

• - Stability for Advertisers: By sharing improvement strategies, a more conducive environment for achieving results will help increase repeat usage rates.
• - Accelerated Media Improvement Speed: Clear identification of improvement points in ad placements and appeals will enhance media revenue.
• - Elimination of Dependency on Individuals: The knowledge and data around performance improvements will become company-wide assets rather than individual experiences.
• - Accelerated Revenue Growth: As the database of successful strategies increases, platform performance improves, theoretically expanding revenue and profit impacts.

With this initiative, Ureru aims to boost its value as a "learning and evolving advertising platform."

Factors Behind Anticipated Revenue Impacts

As Ureru continues to publish success stories, several strategic objectives will unfold:

• - Compiling specific success patterns by type of feature pages and media.
• - Generating improvement reports categorized by industry (health, beauty, supplements, etc.).
• - Advanced proposals for improvements through integration with dashboard functionalities.
• - Standardizing and packaging improvement strategies for easier implementation.

This systematic approach to enhancing performance is set to evolve further. Ureru's commitment to formalizing the accumulated data and know-how they have gained over the years will not only promote growth but will also help in amplifying the efficacy of their revenue model in performance-based advertising.

Message to Investors

This initiative represents a strategic move to organize and leverage Ureru's extensive data and know-how into an asset for business growth. By sharing success stories, both advertisers and media can see an uptick in performance, thus accelerating the growth of the performance-based advertising model that is central to Ureru’s revenue. While the immediate impact on Ureru’s consolidated performance remains modest, there is anticipation of positive contributions by the fiscal year ending in July 2026. Ureru is deeply committed to maximizing corporate and shareholder value through data-driven strategies that enhance reproducibility and effectiveness.