#Japan #Shibuya #Pop-up Store #Yokohama Vanilla

Yokohama Vanilla's Exciting New Pop-Up Store in Shibuya

Yokohama Vanilla, a brand known for its delightful sweets, has announced the launch of its very first pop-up store at Shibuya Scramble Square in Tokyo. From October 9 to October 22, 2025, this pop-up store will introduce the signature 'Salted Vanilla Financier,' which has quickly become a favorite gift item from Yokohama.

This special undertaking marks a significant step for the brand as it expands into the bustling Shibuya area, a hotbed for cultural trends and a gathering spot for people from all walks of life. During this limited-time event, visitors will be able to purchase adorable mini gift boxes containing three or six of the renowned financiers at prices of 1,100 yen and 2,160 yen, respectively (tax included). The store will operate from 10 AM to 9 PM, and due to potential crowding, distribution of entry tickets may be implemented.

Gift Boxes That Delight

Among the standout offerings are the beautifully packaged gift boxes featuring the 'Salted Vanilla Financier.' Made with 100% domestically produced flour, these financiers are characterized by their moist interior and crispy exterior. The brand prides itself on using cutting-edge tunnel ovens that allow for precise temperature control, ensuring that the exceptional flavors of vanilla and salt are locked in.

As an added bonus, anyone who purchases two boxes of the six-pack salted vanilla financiers will receive a special Halloween version of the adorable 'Vanilla-kun' sticker as a gift, allowing collectors to take home a piece of Yokohama Vanilla's charm.

Brand Story and Vision

Founded by CEO Yuto Takahashi, who hails from Yokohama, the brand embodies the essence of his hometown. Takahashi, who spent a significant part of his upbringing in Shibuya, expressed excitement about bringing the distinctive taste of Yokohama to this iconic neighborhood. The pop-up store is anticipated to attract both local residents and international tourists, with the goal of sharing the flavors of Yokohama Vanilla.

In a statement, Takahashi remarked on his strong ties to both Yokohama and Shibuya, acknowledging the joy he feels in showcasing his creations in such a prestigious location. The collaboration with Tokyu Department Store’s Food Show Edge is also worth noting, as high hopes are placed on expanding brand recognition in Shibuya.

A Taste That Set Records

Yokohama Vanilla's 'Salted Vanilla Financier' has gained international recognition after being certified by the Guinness World Records™ for the highest number of financiers sold within 12 hours. With its rich flavor profile, combining the sweet aroma of natural Bourbon vanilla and the delicate saltiness from Andes pink rock salt, each bite promises to be an experience of its own. The luxurious taste is further enhanced by using a special 'burnt butter' from Takahashi Dairy, which is renowned for its rich and bold flavors.

Takahashi's vision for Yokohama Vanilla is clear: he aims to set a new standard for gift sweets originating from Yokohama. With meticulous attention to every component—from ingredient selection to baking techniques—the brand is committed to creating delightful products that embody the spirit of the city.

Conclusion

The pop-up store at Shibuya Scramble Square is more than just a sales event; it’s a celebration of Yokohama's culture brought to a vibrant Tokyo setting. As enthusiasts and newcomers alike gather to experience Yokohama Vanilla's delectable offerings, this pop-up store is set to become a memorable part of Shibuya's autumn festivities.