#Japan #Tokyo #Coca-Cola #HUMAN MADE #CURRY UP

Exciting Summer Offerings: HUMAN MADE x Coca-Cola Limited Edition

In a thrilling new collaboration, lifestyle brand HUMAN MADE teams up once again with Coca-Cola for a unique limited-edition can release, as well as a gourmet curry offering inspired by CURRY UP, a celebrated eatery with award-winning recipes.

Background of the Collaboration

FamiliyMart, headquartered in Minato, Tokyo, is nearing its 45th anniversary in September 2026. The brand has also emphasized its commitment to fostering innovation and exploring fresh ideas under the slogan, 'Find Your Best'. This collaboration represents an extended effort to reach new audiences while enhancing its product offerings with creative and quality selections.

Release Details

The collaboration will kick off on Tuesday, July 21, 2026, when customers can purchase a limited quantity of HUMAN MADE's exclusive 500ml Coca-Cola and Coca-Cola Zero cans at approximately 16,400 FamilyMart locations across Japan. This product line not only symbolizes innovation but also aims to reflect the vibrant culture established by the creative director, NIGO®. The new cans will feature familiar colors associated with HUMAN MADE — pink and purple for Coca-Cola and a sleek gunmetal grey for Coca-Cola Zero — bridging contemporary aesthetics with nostalgic elements.

Enhanced Features

Building upon the initial successful launch of 350ml cans earlier in April 2026, the new 500ml cans are designed to cater to summer consumption habits. Previous data indicated that these limited cans were not only favored during daytime hours, but also surged in evening sales, with a notable response from younger male demographics.

As part of this launch, customers who purchase two cans will receive a limited-edition gift bag designed exclusively in collaboration with HUMAN MADE, enhancing the overall experience. Additionally, FamilyMart's app, FamiPay, will allow users to collect stamps with each purchase, leading to exciting prizes, including co-branded coasters and bonus points.

CURRY UP's Gourmet Curry Collection

In conjunction with the can release, FamilyMart will also launch three special curry varieties supervised by CURRY UP, known for its stellar culinary reputation within the industry. The curries available will be:

• - Butter Chicken Curry
• - Chicken Keema Curry
• - Beef Tendon Curry

Each item encapsulates the essence of CURRY UP's famous dishes and invites customers to savor authentic flavors from Tokyo's renowned curry scene.

On every purchase of these limited curries, customers will receive a CURRY UP special edition sticker, adding a collectible aspect to their culinary adventure.

Campaign Timings

The limited-time offerings will be available from July 21 to September 28, 2026. Customers should note that these products are limited in quantity. The partnership between HUMAN MADE and CURRY UP underscores their collective commitment to celebrating culinary excellence and lifestyle enhancement.

Immersive Experience Stores

To further commemorate this collaboration, FamilyMart will introduce immersive concept stores in Shibuya, Tokyo, and Nishi-Shinsaibashi, Osaka. Both locations will feature elaborate displays that highlight the collaborative aesthetic envisioned by NIGO®.

Conclusion

The HUMAN MADE and Coca-Cola collaboration not only redefines beverage consumption but also elevates the culinary experience in convenience stores. Families and young adults looking for new, trendy products can mark their calendar for the launch date, ensuring they don’t miss out on this captivating blend of tradition and modernity.

Additional Information

For a deeper understanding of the motivations behind the collaboration, customers can visit the FamilyMart special site highlighting their 'Next FamilyMart Project' and more about their long-standing mission to innovate and adapt in the retail landscape.
FamilyMart 45th Anniversary Special Site
Stay tuned for this summer's exciting combination of beloved beverages and delectable dishes!