Sales Request Implements Immediio Forms for Enhanced Trade Show Efficiency

In a significant move to streamline lead management and enhance customer interactions at trade shows, Sales Request has officially adopted the exhibition solution, Immediio Forms, developed by Immediio Corp. This adoption addresses the escalating challenges faced by Sales Request as their presence at exhibitions grew, leading to an increase in both the number of leads and staff required for management.

Background

Initially, Sales Request utilized a manual method of affixing sticky notes on business cards to log discussions with potential clients, which became increasingly inefficient as they faced a surge in lead volume. This traditional approach resulted in input errors and loss of critical information. To optimize lead acquisition and improve customer experience, Sales Request began exploring various strategies, including promotional giveaways and decoration enhancements.

However, the paramount concern remained the speed of engagement with prospects. The flexibility of Immediio Forms, which allows for same-day follow-up and integrates effortlessly with CRM platforms like Salesforce, made it the ideal solution. Furthermore, the cost-effectiveness of Immediio Forms paved the way for its selection as the key tool to resolve existing operational hurdles.

Transformations Post-Immediio Adoption

1. Significant Reduction in Opportunity Loss

The implementation of Immediio Forms established a streamlined process whereby discussions held during trade shows could be immediately followed by scheduling appointments. This led to securing about two-thirds of the target meetings on the same day, reducing the burden on inside sales teams. Moreover, eliminating the need for manual business card entry translated into the labor equivalent of two part-time employees, while also mitigating human errors.

2. Standardization of Operations and Maximized Results

The standardization of exhibition operations has eased the process of transitioning responsibilities among staff. A quantitative analysis comparing trade show results before and after Immediio’s introduction indicated a remarkable 10% increase in conversion rates for meetings. Sales Request benefited from meticulous support throughout the implementation phase, ensuring a smooth transition into operational usage without any hitches.

Ayano Sakagami from Sales Request remarked, "By determining appointments on the spot and easily inputting data into the form, we have achieved gathering two-thirds of negotiations on the same day, while eradicating input tasks altogether. This has significantly reduced the burden on our inside sales team and enhanced our meeting conversion rates by 10%."

As Sales Request integrates this dynamic solution into their business practices, they are poised to redefine their approach to trade shows, ushering in a new era of effective lead management and customer relationship enhancement.

About Sales Request

Located in Setagaya, Tokyo, Sales Request is dedicated to providing inside sales outsourcing and robust CRM support solutions. The company is led by CEO Hidetaka Hara and serves a diverse clientele through their innovative sales strategies. Their commitment is to improve the efficiency and efficacy of sales operations through cutting-edge technology and solutions.

Company Details:

- Address: 1-1 Komazawa Park, Setagaya, Tokyo (Tote Komazawa Park 307)
- Website: Sales Request

About Immediio

Immediio, situated in Minato, Tokyo, is committed to facilitating meaningful connections through its B2B web engagement tool, Immediio. Their goal is to create an environment where both creators and users can meet without stress, spurring the exchange of new societal values.

Company Details:

- Address: 2-15-1 Konan, Minato, Tokyo, 22F, Shinagawa Intercity A
- Website: Immediio

With the successful integration of Immediio Forms, Sales Request exemplifies how technological solutions can transform lead management processes at trade shows, paving the way for innovative sales practices.