#Japan #Tokyo #festival #JR East #NewDays

NewDays Brand Launch: Your Favorite Products for Less!

From August 26 to September 8, 2025, NewDays, managed by JR East's Cross Station Retail Company, will host an exciting promotion called the "Thank You!! Increase Festival," offering a variety of beloved products with increased quantities at the same prices! This limited-time festival is designed to express gratitude to loyal customers by introducing products with over 39% more content, ensuring they receive even more value in every purchase.

Highlights of the Festival

This festival marks the debut of tasty sweets and the popular two-tiered bento box, launched in June and praised for its portability. Customers will find enticing options such as the following:

• - Mochi Dorayaki: Now featuring double the amount of smooth sweet red bean paste and whipped cream housed in a chewy dorayaki pancake, priced at 198 yen.

• - Panest Chocolate Delights: Indulge in this chocolate bread, now with 39% more chocolate chunks, available for 160 yen.

• - Thick Yakisoba Sandwich: A hearty sandwich with 39% more noodles presented between soft bread, priced at 160 yen, making it an excellent choice for a filling meal.

• - Pork Sausages: Offering a whopping 50% increase in sausage content, this pork sausage sandwich is specially crafted for a satisfying bite at 155 yen.

• - Crispy Potato Croquette: With 50% more crispy croquette filling, this satisfying sandwich also includes egg salad and is priced at 155 yen.

Exclusive Bentos Available

Among the exciting items, special bento boxes will also be on offer:

• - Charcoal Grilled Silver Salmon Bento: A luxurious bento featuring an additional piece of salmon, offering various side dishes including croquettes and simmered vegetables, available for 610 yen.
• - Rich Salmon Roe with Soy Sauce: This exquisite dish contains 39% more salmon roe, beautifully paired with rice for only 298 yen.

Notable Sushi Rolls

Customers can enjoy sushi rolls featuring stunning increases in key ingredients:

• - Hand-Rolled Shrimp Mayo Rice Ball: Featuring 39% more shrimp and delightful mayonnaise, wrapped in seaweed, priced at 198 yen.
• - Nathan Roll with Natto: Made from 100% Hokkaido soybeans, this hand-rolled sushi includes an impressive increase of 39% of the natto, at a price of 188 yen.

Additional Options

• - B.L.T. Sandwich: For lovers of sandwiches, this item has 39% more thick-cut bacon and is priced at 370 yen.
• - Parijian Ham & Cheese Sandwich: With 50% more ham and a delightful blend of mustard mayo, enjoy this treat for 380 yen.
• - Delicious Meat Sauce Pasta: Offering a 39% increase in total weight, this classic dish is prepared with firm noodles and hearty meat sauce for 480 yen.
• - Chilled Udon with Onsen Tamago: This refreshing dish comes with an additional egg, priced at 450 yen.
• - Cold Chicken Nanban: A refreshing dish that is 39% heavier, complete with tartar sauce for a delightful taste at 320 yen.

Join the Campaign

During the festival, NewDays app users can participate in an exciting campaign where the amount of shopping coupons will increase by 20 yen! Customers can win special coupons while enjoying their favorite dishes. Detailed information can be found in the NewDays app.

About NewDays

NewDays is a convenience store chain operated by JR East's Cross Station Retail Company, dedicated to providing products and services that complement daily routines. By offering unique product assortments, the store aims to support customers in their everyday lives. With an average daily sales of 749,000 yen as of March 2025, NewDays continues to expand its reach beyond the traditional station environment.

Don’t miss this opportunity to enjoy more of what you love with NewDays!