Bertram Capital Elevates Kevin Yamashita and Ryan Craig to Managing Partners as Firm Grows

Bertram Capital's New Leadership

On November 3, 2026, Bertram Capital, a private equity firm specializing in investments in lower middle-market companies, announced significant changes in its leadership by promoting Kevin Yamashita and Ryan Craig to Managing Partners. This strategic move acknowledges their successful investment track records and their roles in shaping the company’s future.

Recognition of Excellence

Jeff Drazan, Chairman and CEO of Bertram Capital, emphasized the vital contributions of Yamashita and Craig in the firm's growth story. He stated, "Kevin and Ryan have been central to building Bertram into the firm it is today." Their leadership in various impactful investments exemplifies the firm’s commitment to excellence and innovation. Drazan also stated that the promotions are part of a thoughtful approach to ensure long-term growth, illustrating Bertram’s vision for the future.

Kevin Yamashita's Journey

Kevin Yamashita, a key figure in Bertram’s Industrials investment sector, has played a crucial role in several significant investments. His impressive portfolio includes involvement in AFC Industries, Anord Mardix, and Safety Products Global, among others. He has also taken charge of partnerships with companies like Motion Control Enterprises, demonstrating his knack for building valuable relationships.

Yamashita expressed gratitude for the opportunity to grow within Bertram: "It has been a privilege to help build Bertram's franchise. I am excited to continue supporting the growth of our portfolio companies and helping them realize their full potential.”

Ryan Craig's Contributions

Ryan Craig, now also a Managing Partner, remarkably leads the Consumer investment team at Bertram. His investment acumen has driven successful ventures such as Aperture Pet Life, Paula's Choice, and the recent sale of Tactacam to GTCR, which highlights his effectiveness in navigating the consumer goods sector.

Craig reflected on the firm’s culture, stating, "Bertram's people and culture are what make this firm special. I am honored by this role and excited to partner with exceptional founders and management teams as we continue to grow the firm." His investment philosophy is driven by fostering collaborative partnerships that propel businesses forward.

Firm's Growth Strategy

Since its establishment in 2006, Bertram Capital has raised over $4.0 billion in capital commitments, a testament to its efficacy and reputation within the private equity sphere. The firm leverages proprietary strategies under its Bertram High-5℠ initiative, which focuses on operational improvements, complementary acquisitions, and technology integration to unlock the potential within its portfolio companies.

The cornerstone of this strategy is Bertram Labs, an in-house technology team that drives growth through innovative solutions in digital marketing, e-commerce, and analytics. This multifaceted approach ensures that each investment is equipped with the resources necessary to thrive in an ever-competitive marketplace.

Future Outlook

As Bertram Capital embarks on this new chapter with Yamashita and Craig at the helm, the firm is poised for continued success in its core sectors of business services, consumer, and industrial markets. The appointments not only reflect a recognition of past achievements but also a clear commitment to nurturing a robust leadership dynamic that will drive the firm forward.

As they take on their new roles, both partners are prepared to lead with integrity, pushing Bertram Capital to new heights while continuing to cultivate growth-oriented relationships within their investment portfolio. The future certainly looks promising for the firm as it progresses into its next phase of development.