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Hannah Cranston Media Unveils New GEO Services for Brands in the AI Era

In a groundbreaking move for public relations, Hannah Cranston Media (HCM) has officially launched its Generative Engine Optimization (GEO) services. This innovative approach aims to reshape how brands gain visibility in an increasingly AI-centric world. With significant advancements in large language models such as ChatGPT and Gemini altering the landscape of information discovery, HCM is at the forefront of implementing integrated strategies that bridge traditional media with cutting-edge AI tactics.

A New Paradigm for Brand Discovery

Recent statistics reveal that over 800 million people utilize AI weekly, signaling a monumental shift in brand discovery. A striking 94% of links referenced by AI are derived from non-paid media, underscoring the vital role of public relations in today’s marketing ecosystem. In response, HCM has redefined its offerings, establishing GEO as a vital resource companies can leverage to allow their narratives to resonate with their audience more effectively.

By combining earned media coverage with robust AI visibility strategies, HCM ensures that its clients can dominate the discussions that matter most in their respective industries. This blend not only amplifies their stories but also enhances their overall presence in AI-powered searches.

Proven Impact on Client Success

The effectiveness of HCM's GEO-optimized strategies is already evident through various success stories. One notable instance is a client experiencing a staggering 400% increase in website traffic after their educational content established them as a primary source when consumers sought information on toxins within a sector's leading brand.

Moreover, a social fitness platform saw significant recognition in AI-generated fitness recommendations, thanks to strategic earned media placements that were widely syndicated across platforms including Business Insider and the New York Post. Similarly, a popular wellness brand made impressive strides in AI visibility by timely newsjacking, aligning their products with tabloid coverage, thus maintaining consistent discovery through LLM searches.

The HCM GEO Framework

At the core of HCM's innovative approach is a proprietary framework that maximizes discoverability through a fusion of high-credibility earned media and LLM-optimized educational content. This methodology, when disseminated through modern digital channels, helps to compound authority signals and maintain visibility.

Hannah Cranston, the CEO and Founder of HCM, stated, “There’s a misconception that AI will replace the need for PR. The reality is the opposite. AI is powered by stories, expertise, and credibility that brands earn through media.” She emphasizes how critical it is for brands to have a clear and trusted narrative, as this affects the data AI references.

Cranston continues to explain that, in today’s environment, earned media isn’t a mere addition to a brand strategy; it’s a foundational structure for visibility. Brands that understand the importance of storytelling combined with AI visibility are increasingly reaching out to HCM for guidance and support.

About Hannah Cranston Media

Hannah Cranston Media positions itself as a transformative force within the PR sector, specifically aimed at impact-driven brands that prioritize health, wellness, and technological innovation. By collaborating with change-makers, HCM actively engages in conversations that shape cultural narratives while optimizing visibility across traditional and digital platforms. The introduction of GEO services epitomizes HCM’s commitment to evolving alongside technological advancements and meeting the dynamic needs of modern consumers. For further details, visit Hannah Cranston Media.

As brands look to navigate the complexities of an AI-driven market, HCM's GEO services provide an essential toolset designed for ensuring lasting visibility and relevance in a rapidly shifting landscape.