Celebrating 200 Years: 'Komachi Beni Classica' Lipstick Launch with Vintage Design

A Toast to Tradition: Isehan's 'Komachi Beni Classica'

In 2025, Isehan Holdings, a storied name in Japanese cosmetics, marks a grand milestone—200 years since its inception. As part of the celebrations, the company is set to unveil a limited edition lipstick, 'Komachi Beni Classica', on June 25, 2025. This new lipstick is not just a beauty product; it’s a tribute to the rich history and craftsmanship of traditional Japanese cosmetics.

A Nod to History

The 'Komachi Beni' is rooted in the Edo period, where artisans extracted vibrant red pigments from safflower petals using time-honored techniques. This method remains unchanged over the decades, capturing the very essence of Japanese tradition. Users typically apply the lipstick by mixing it with water using a special applicator brush or their fingers, allowing for a customized application that results in a stunning, iridescent finish on the lips.

Isehan has beautifully blended the aesthetics of yesteryear with today's trends in the 'Komachi Beni Classica' line. The design reflects the classic packaging of the iconic 'Kiss Me Special Lipstick', first launched in 1950. The new iteration features three modern case colors—cream, mint, and violet—all while embracing the nostalgic charm of its predecessor.

Timeless Craftsmanship

Each lipstick case is meticulously crafted, utilizing materials such as tin alloy, K18 champagne gold plating, epoxy color, glass mirrors, magnets, aluminum, and lacquer. The lipstick itself retails for 38,000 yen (41,800 yen including tax), still emphasizing quality and tradition at its core. Inside the elegant packaging, users will find a serial number card, marking the exclusivity of this exquisite product.

One distinguished design element includes an engraved 'Kiss Me' logo—reminiscent of the Showa era—on the backside, featuring the Greek letter 'σ' which symbolizes the company's 200-year legacy. The lipstick’s refillable design also offers convenience, as it allows users to switch out the refill while maintaining the elegant case.

The Legacy of 'Kiss Me'

The original 'Kiss Me Special Lipstick', first introduced in 1946, became a sensation known for its nourishing properties derived from castor oil and lanolin. Promoted with the tagline “Nourishing your lips,” it captured the hearts of women grappling with post-war shortages, thereby solidifying Isehan's place in the beauty industry. Over the years, the product has undergone numerous design refreshes, adapting to consumer preferences while retaining its core essence.

In honor of its storied past, a special exhibition titled “Love Your Cosmetics! Returns - Celebrating 200 Years” will take place from June 25 to September 28, 2025, at the Beni Museum in Minato, Tokyo. The exhibition will showcase the evolution of Isehan and its products, focusing on the enduring appeal of makeup throughout the years.

Unique Features of 'Komachi Beni'

The 'Komachi Beni' lipstick is made entirely from natural materials, with 100% dye extracted from safflower petals grown in Yamagata Prefecture. Since its establishment in 1825, Isehan has meticulously handcrafted this product using a secret recipe passed through generations. The iconic iridescent quality of the lipstick is a testament to its superior quality.

When applied with a specially designed brush soaked in water, the lipstick transforms into a vivid red, allowing users to adjust the intensity by varying the amount of pigment and water used. Unlike many conventional lipsticks, this product does not contain oils, ensuring a lightweight feel on the lips.

Additionally, the 'Komachi Beni' can be used not just for lips, but also as a blush or eye makeup, offering versatility that resonates well with modern beauty needs.

How to Use

To apply, users should dampen a Komachi Beni brush (sold separately) or a clean finger, then gently blend the lipstick to achieve the desired hue. The suggested amount for use is approximately a 5mm square. The semi-translucent nature of the lipstick provides a natural flush, enhancing the user’s unique lip and skin tones for a personal touch.

With its heritage and modernity elegantly intertwined, the 'Komachi Beni Classica’ is not just a cosmetic; it’s a celebration of Japanese beauty traditions that will delight both long-time fans and new aficionados alike.

Where to Purchase

Sales will commence on June 25 at 10:00 AM through various channels:

- Beni Museum in Tokyo
- Isehan Online Shop: isehan-beni-shop.com
- Phone Orders: +81-3-5774-0296 (weekdays 10:00-17:00)

For beauty enthusiasts and collectors, this limited-edition launch is predicted to generate significant interest, making it a must-have item in the cosmetic landscape of 2025.