#Japan #Osaka #Yoshinoya #Matsuba #Sozai Festival

Major Fast Food Chains Collaborate for Exciting Summer Food Festival in Japan

As summer approaches, meal preparation can sometimes feel like a daunting task. Thankfully, five of Japan’s most popular fast food chains are joining forces to make meal preparation easier and more affordable for families. From July 23 to July 26, 2026, Yoshinoya, Matsuya, Sukairaku, Joyfull, and Osaka Ohsho will participate in the Sozai Festival Third Edition, offering an array of delicious ready-made dishes at remarkable discounts.

What is the Sozai Festival?

The Sozai Festival is an initiative designed to bring the authentic flavors of beloved dining establishments directly to families at home. During this event, customers can purchase a variety of popular food items from each participating chain at prices that won’t break the bank. Each brand will offer discounts of up to 65% on selected items, allowing consumers to save significantly at a time when rising prices are a concern.

Highlights of the Sozai Festival:

1. Stunning Discounts: Up to 65% off on flagship products from Yoshinoya, Matsuya, Sukairaku, Joyfull, and Osaka Ohsho will make those family dinners more enjoyable and affordable.
2. Ponta Points Galore: Ponta Pass members can benefit from a points comeback of up to 50% on eligible products purchased through the festival, enhancing value for loyal customers.
3. Exclusive Coupons: Special discount coupons will be available to Ponta Pass members, including 250 yen off for purchases above 3,000 yen and 500 yen off for orders exceeding 5,000 yen.
4. Exciting Flash Sales: The festival will feature timed flash sales, showcasing products at remarkable prices, ensuring that shoppers always find something new to delight in.

Schedule and Live Commerce

The Sozai Festival kicks off at 12:00 AM on July 23 and runs until 9:59 AM on July 26. In addition to the online sales, the event will feature live commerce broadcasts where representatives from each brand will showcase festival products. The live show will air on July 23 from 6:00 PM to 7:30 PM through the au PAY Market app, allowing viewers to purchase items in real-time as they learn about unique product features and offerings.

Featured Products:

One standout offering comes from Osaka Ohsho, known for its popular gyoza. They will present their top-selling items at special pricing during the festival:

• - Super Value Set: Originally priced at 8,300 yen, now only 3,800 yen (54% off), including 50 gyoza, dipping sauce, and other delicious items.
• - Trial Set: Available for 3,250 yen (12% off), this selection includes 50 meat gyoza, fried rice, and more for a complete meal experience.

Conclusion

Through this collaborative effort, Nine Block, under the auspices of au Commerce & Life and partnered with other major companies, aims to support families during the summer heat with convenient and affordable mealtime options. By ensuring that dining remains delightful without the strain of rising food prices, the Sozai Festival promises to be a much-anticipated event this summer.

For more details regarding the festival and inquiries, customers can contact:

• - au Commerce & Life’s Public Relations at [email protected]
• - For specific product queries, reach out to Yoshinoya at [email protected], or contact the other participating stores directly using the provided emails in the promotional materials.