#USA #New York #Khloé Kardashian #Luxe Brands #Fragrance Launch

Khloé Kardashian Unveils Her Debut Fragrance, XO Khloé

In an exciting development in the beauty industry, global icon Khloé Kardashian has partnered with Luxe Brands to launch her very first signature fragrance: XO Khloé. The fragrance made its grand debut at the renowned British luxury department store, Harrods, on November 25, 2024. Following this, it will officially arrive in the U.S. exclusively at Ulta Beauty on December 1, 2024.

Khloé's vision for XO Khloé stems from her personal journey, encapsulating her vibrant spirit and the warmth she shares with those around her. This fragrance is not just a scent but a representation of her evolution as an entrepreneur, sister, and mother. The luxurious design of the bottle and the sophisticated fragrance blend work harmoniously to transcend traditional perfume categories, positioning XO Khloé at the intersection of lavishness, narrative-driven storytelling, and premium fragrance artistry.

Creating XO Khloé was a heartfelt experience for Khloé, who has been deeply involved in every aspect of its development. “This fragrance journey was incredibly special for me,” Khloé shared. “I wanted every element of XO Khloé to resonate with intention, from the bottle design to the advertising campaign. I was engaged in every step of the process. I am particularly proud of the scent itself. We spent considerable time perfecting it, and I am thrilled with how it turned out.”

XO Khloé is a collaborative masterpiece crafted by celebrated perfumers Alberto Morillas and Clément Gavarry from Firmenich. This luxurious fragrance merges artisanal perfumery with a trendsetting olfactory experience. Designed to be addictively sensual, the scent features a floral fragrance profile that indulges the senses, integrating notes of crystallized rose petals, a hint of praline, alluring musk, and soft woods.

“Khloé is one of the most influential individuals globally,” says Noreen Dodge, Chief Marketing Officer at Luxe Brands. “We understand the potential she has to revolutionize and elevate the fragrance category. In actualizing Khloé’s brilliant vision, our goal was to curate a stunning fragrance alongside a compelling and high-caliber marketing campaign that resonates with Khloé’s audience and consumers worldwide. Our global partnership with Harrods for the launch marks a significant milestone for this brand.”

In the U.S., Ulta Beauty is set to offer an unparalleled retail experience, establishing XO Khloé as not just a fragrance but a lifestyle choice for consumers. Tony Bajaj, CEO of Luxe Brands, expressed excitement about the collaboration, stating, “At Luxe Brands, we create brands focused on longevity. Our mission has always been to develop high-quality fragrances that inspire consumers globally through exquisite execution and innovation. Partnering with Khloé aligns with these values and exceeds expectations.”

Looking ahead, XO Khloé is set for a global rollout, with a broader release planned for Spring 2025 across Europe, Australia, and Mexico.

About Khloé Kardashian

Khloé Kardashian is a well-known entrepreneur and executive producer, recognized as one of the most prominent women online today. With over 300 million followers on Instagram, her authenticity and connection to her audience have made her one of the most influential figures worldwide. Khloé’s entrepreneurial spirit is evident in her co-founding of Good American, a denim brand celebrated for its diverse sizing. The initiative arose from her recognition of a gap for inclusivity in the fashion industry, and the brand continues to empower women of all shapes and sizes. Good American represented the largest denim launch in history, achieving over $1 million in sales on its first day, and has since expanded into various clothing lines including activewear and swimwear.

About Luxe Brands, Inc.

Luxe Brands, Inc. is a global prestige beauty company devoted to creating world-class beauty brands that inspire consumers around the globe. With offices located in New York City and Florida, Luxe Brands has garnered numerous accolades for its innovative approach to design, marketing, and brand development under a digital-first ethos. Their portfolio includes household names like Ariana Grande, Nicki Minaj, and, of course, Khloé Kardashian.

With the launch of XO Khloé, Khloé Kardashian is set to leave an indelible mark on the fragrance industry, with a product that reflects her commitment to quality, creativity, and empowerment.