LensCrafters Teams Up with Dr. Anisha Haji for Excellence Campaign in 2026

Continuing the Excellence Campaign

LensCrafters, a prominent optical retailer and part of EssilorLuxottica, has announced the extension of their impactful 'Dedicated to Everyday Excellence' campaign into 2026. This initiative, which debuted in spring 2025, celebrates professionals whose expertise and commitment raise the standards in their respective fields. With a focus on innovative eye care, this campaign will share the inspiring journeys of optometrists and enhance public awareness about the importance of vision health.

Spotlight on Dr. Anisha Haji

The 2026 campaign features the esteemed Dr. Anisha Haji, an Independent Optometrist affiliated with LensCrafters and the founder of Atlanta Eye Group, which operates across six locations in the Atlanta area. Dr. Haji's dedication to her patients has made her practice a multi-award-winning establishment, recognized as the Best in Georgia and Best Optometry Office.

Her academic credentials include a Bachelor of Science in Biological Sciences from the University of Alberta and a Doctor of Optometry from the Pennsylvania College of Optometry at Salus University. Dr. Haji specializes in ocular disease management and specialty contact lens fittings, showcasing her expertise in handling complex vision issues.

Leadership and Community Commitment

As the current President of the Greater Atlanta Optometric Association, Dr. Haji also holds significant roles within the Georgia Optometric Association and the American Optometric Association. Her commitment extends beyond her practice; she actively participates in charitable initiatives through her family’s nonprofit organization, the Gillani Volunteer Association, which focuses on alleviating hunger and serving underprivileged communities.

Alfonso Cerullo, President of LensCrafters, expressed excitement about continuing the campaign with Dr. Haji as a representative of the brand’s commitment to exceptional patient care and community engagement. He emphasized how her service exemplifies the values LensCrafters stands for — empowering community members through passion and professionalism.

Immersive Experiences and Innovations

The 'Dedicated to Everyday Excellence' campaign incorporates advanced, immersive digital experiences accessible at LensCrafters stores, online at LensCrafters.com, and through various marketing platforms. Features of the campaign include a focus on advanced comprehensive eye exams utilizing state-of-the-art technology and the provision of premium prescription eyewear.

Previous personalities highlighted in this campaign include winemakers, chefs, and inventors who have made noteworthy contributions to their professions. By sharing their stories, LensCrafters not only showcases the excellence of these professionals but also reinforces its brand's mission to provide personalized and high-quality vision care.

LensCrafters: A Leader in Vision Care

Founded in 1983, LensCrafters has grown to over 1,000 stores across North America, positioning itself as a leader in optical retail. With a commitment to helping individuals see and look their best, LensCrafters integrates advanced technology into the eyewear process, ensuring that expert eye care remains within reach for every patient.

The company also actively participates in innovative solutions such as smart glasses and other medical technologies. For instance, the release of 'Ray-Ban Meta' smart glasses highlights their dedication to combining style with functionality.

LensCrafters is known for its philanthropic efforts, particularly through its partnership with the OneSight EssilorLuxottica Foundation, which aims to provide vision care and glasses to those in underserved communities globally. Their status as the number one contributor to OneSight in North America showcases their commitment not only to vision care but also to societal responsibility.

Conclusion

With the continuation of the 'Dedicated to Everyday Excellence' campaign, LensCrafters is setting a vibrant path forward for the future of patient care in optometry. Through the remarkable contributions of professionals like Dr. Anisha Haji, they aim to inspire others and reaffirm their dedication to excellence in vision care, proving that the right vision allows individuals to not only see well but also live confidently.