#USA #Toronto #Soft N Dry #Tanja Hacker #TreeFree Couche

Soft N Dry Introduces Dr. Tanja Hacker to Advisory Board

Soft N Dry Diapers Corp., renowned for its innovative TreeFree Couche technology, has announced a significant addition to its Advisory Board. Dr. Tanja Hacker, the founder and CEO of Retail Experts Group, brings a wealth of experience in retail strategy and sustainability. Her expertise is set to enhance Soft N Dry’s expansion efforts in the booming European market.

With an extensive background managing categories and driving the growth of private label brands, Dr. Hacker is well-positioned to lead initiatives that prioritize sustainability and innovation. Previously, she has held leadership roles at major retailers such as Lidl and Aldi Nord. In these roles, she successfully expanded private label programs and increased profitability in the highly competitive discount retail sector.

The Impact of Appointing Dr. Hacker

Dr. Hacker's appointment comes at a time when the discount retail market is experiencing unprecedented growth. Her insights into consumer analysis, operational efficiency, and sustainable practices will play a pivotal role in Soft N Dry's Retail Consumer Connection Program. This program is aimed at helping retailers integrate TreeFree Couche and the new econoLiite Core seamlessly into their offerings.

Matthew Keddy, CEO of Soft N Dry, expressed enthusiasm about Dr. Hacker joining the team, stating, “Her vast experience with market-leading retailers and her exceptional track record in growing private label brands will be invaluable assets for Soft N Dry in Europe. Dr. Hacker’s innovative insights will guide our innovative TreeFree Couche™ line, including the new econoLiite Core™, ensuring we meet the evolving needs of our retail partners.”

The focus on sustainability is paramount, particularly as environmental awareness among consumers continues to grow. Soft N Dry is committed to generating value for its partners through responsible business practices. The addition of Dr. Hacker not only reinforces this commitment but also positions Soft N Dry as a leader in sustainable products that align with modern consumer values.

Advantages for Discount Retailers

The Retail Consumer Connection Program provides discount retailers with vital tools to incorporate sustainable products like the TreeFree Couche into their selections. Here are key benefits for retailers participating in this initiative:

• - Rising Demand for Sustainability: As consumers increasingly seek eco-friendly products, this program allows discount retailers to offer tree-free disposable diapers that resonate with modern consumer values.
• - Increased Margins: The econoLiite Core solution provides a cost-effective option that enables retailers to boost their private label margins without sacrificing quality.
• - Turnkey Solutions for Private Labels: Retailers will receive support through ready-to-sell products or integration of Soft N Dry’s econoLiite Core with their existing OEM partners, enhancing market accessibility.
• - EUDR Compliance and Risk Mitigation: With the upcoming European regulation on deforestation (EUDR) set to take effect in 2025, the program ensures retailers’ offerings comply fully, minimizing regulatory risks and bolstering sustainability credentials.

Dr. Hacker shared her excitement about joining Soft N Dry's Advisory Board, emphasizing the transformative nature of the current market. “Soft N Dry is redefining sustainability in the disposable diaper industry, and I look forward to leveraging my expertise to assist the company, its OEM partners, and discount retailers in navigating this rapidly evolving marketplace.”

About Soft N Dry Diapers Corp.

Soft N Dry Diapers Corp. specializes in advanced tree-free materials for the global disposable diaper market, valued at approximately $85.2 billion. With its patented technologies, ecoLiite Core and econoLiite Core, the company provides superior and sustainable solutions to OEM diaper manufacturers and retail clients across Europe, the UK, North America, and Latin America. Soft N Dry is leading the charge with its innovative TreeFree Couche™ category, outperforming traditional wood pulp-based materials. For more information, visit Soft N Dry.