PEDIGREE® Elevates Adult Dog Food
The PEDIGREE® brand has made a significant upgrade to its classic adult dog food, ensuring that dogs get the nutritional support they need for optimal health. The new
Vitamin GoodBites™ kibble, featuring unique plus-shaped pieces, has been designed to deliver heightened nutrition. This move reaffirms the brand’s commitment to providing complete and balanced meals for adult dogs.
The 6-in-1 Goodness Promise
PEDIGREE® Adult Dry Foods deliver on the brand's
6-in-1 Goodness Promise, which underlines their dedication to complete dog nutrition. This new formula is specially crafted to fulfill six core health essentials for adult dogs:
1.
Digestion: Includes prebiotic fiber that supports healthy digestive function.
2.
Dental Care: Crunchy kibble pieces help in cleaning dogs' teeth proactively.
3.
Skin & Coat Health: Contains omega-6 fatty acids and zinc to maintain a shiny coat and healthy skin.
4.
Strong Bones: Fortified with calcium, this food contributes to the strength of bones and joints.
5.
Immune Support: Packed with essential vitamins and minerals, it helps bolster the immune system.
6.
Muscle Health: High-quality protein reinforces muscle strength, including the heart.
Such enhancements underline the brand's dedication to producing food that meets the daily biological needs of adult dogs, ensuring they lead happy, healthy lives.
Enhanced Kibble: The Nutritional Boost
The
Vitamin GoodBites™ pieces are a standout feature of the new formula, laden with essential vitamins such as Vitamin C and Biotin. These unique kibble shapes not only taste good but provide an excellent nutrient boost. Colten Kidwell, the Vice President for the PEDIGREE brand, emphasizes that this upgrade enables dog parents to offer high-quality nutrition that supports their pets' everyday health.
New Packaging Highlights Nutritional Upgrade
As part of this product renovation, you can easily identify the reformulated PEDIGREE Adult recipes thanks to new packaging. Look for the clever
“+” symbol, which indicates the addition of the Vitamin GoodBites™ kibble pieces. This visual cue makes it easy for consumers to locate the upgraded products on shelves and online.
Alignment with Pet Nutrition Science
Developed alongside animal nutritionists, this renewed formula is backed by decades of scientific research, marking an enriched nutritional foundation for pets. Dr. Anne Marie Bakke, a veterinarian with Waltham Petcare Science Institute, explains how consistency in nutrition is crucial and how this product can serve as a stable base while allowing flexibility with supplements or other types of pet food.
Celebrating a Legacy: The Good Then, Better Now Campaign
To honor the brand's heritage and the meaningful memories shared between families and their pets, PEDIGREE has launched a new campaign titled
“Good Then, Better Now.” This initiative reflects the brand’s growth over the past 40 years and reinforces its reputation as an essential part of pet ownership and care. Kidwell shares that the reformation of the product is a celebration of trust and innovation in dog food, ensuring families never have to compromise on quality and affordability.
Availability for Dog Lovers
This newly formulated dog food is now available at major retailers and online, making it easier than ever for dog parents to integrate this quality product into their pets’ diets. To learn more about this new upgrade and its benefits, visit
PEDIGREE.com or follow the brand on social media.
About Mars, Incorporated
As an established leader in quality pet care and nutrition, Mars, Incorporated produces some of the most beloved brands, including PEDIGREE®. With a focus on creating a better tomorrow, the company remains committed to high standards in pet care, food production, and community support.
In summary, PEDIGREE®’s new formulas epitomize their dedication to providing rich nutrition—a gift to our beloved canine companions. With simple identification and nutritional integrity at the forefront, families can give their dogs the care they deserve.