New Projects from And-Nine Corp: Harnessing the Miraculous White Lavender from Misato Town in Japan

And-Nine Corporation's Innovative Initiative

Introduction
And-Nine Corporation, based in Minato, Tokyo, is embracing a pioneering project aimed at countering the intense summer heat in Japan. They are leveraging the allure of the miraculous white lavender, known as 'Misato Yukika,' native to Misato Town, Akita Prefecture. Known for its rich beauty and unique characteristics, 'Misato Yukika' plays a pivotal role in And-Nine's dual-brand launch strategy, promoting sustainable beauty in the face of climate challenges.

Heritage of Misato Town
Misato Town was established on November 1, 2004, through the merger of three communities: Chibata, Rokugo, and Sennan. This union not only symbolizes a shared local identity cultivated through centuries of agricultural and commercial exchanges but also signifies a collective effort toward sustainable urban development. Over the years, Misato has grown in recognition as a beautiful spot rich in natural resources and community spirit.

The Birth of Misato Yukika
The journey of 'Misato Yukika' traces back to June 2005, when a unique strain of white lavender was discovered amidst the typical lavender flowers at the Misato Lavender Garden. Through a propagation technique known as cuttings, the white lavender flourished and was confirmed as a stable variety over two years of observations. The name 'Misato Yukika' was officially determined in March 2010, symbolizing the beautiful crystalline snowflakes seen in Misato during early summer.

Project Overview
The project spearheaded by And-Nine is set to kick off late August, starting with the release of limited haircare sets under two brands: 'Purunt.' and 'Savon du Savota.' Each of these brands has already garnered significant attention, with 'Purunt.' surpassing cumulative shipments of 10 million units, and 'Savon du Savota' selling over 10,000 units within just two days of release. This venture will also engage local citizens through collaborations with local bath facilities and restaurants, fostering community relations.

Participating in Misato Lavender Festival
Emphasizing the importance of community support, And-Nine is involved in the Misato Lavender Festival, an event showcasing two hectares of blooming lavender attracting numerous tourists. They are contributing to this event by providing samples of their products, which will aid in the festival's upkeep and showcase the company’s commitment to community engagement.

Collaboration with Local Spa Facilities
Both brands will utilize 'Misato Yukika' in their products, bringing these unique offerings to local bathhouses such as Chibata Onsen San-Ar and Yutopia Gannosato. The project highlights an opportunity for customers to experience the quality of salon products in a relaxed environment.

Expanding to Urban Areas
To further extend the reach of 'Misato Yukika,' And-Nine is organizing a promotion at Matsumoto Yu, a popular bathhouse in Tokyo. Renowned for its modern yet traditional allure, this spa attracts diverse clientele and will serve as an ideal venue for showcasing these exclusive products from September 1st to 24th, 2025.

Developing Original Tea
Additionally, And-Nine has developed an exclusive tea inspired by the new product line in collaboration with Misato Town. The blend features elements symbolizing white lavender, including delicate white sugar crystals and edible confetti resembling snow. The celebratory packaging incorporates imagery of the town's iconic charcoal kilns, ensuring every sip resonates with the locale's beauty.

Conclusion
And-Nine’s initiative reflects a blend of innovation and community engagement, enhancing local heritage while addressing contemporary environmental issues. By utilizing the 'Misato Yukika,' they epitomize a commitment to quality and sustainability, directly connecting their products to the cultural identity of Misato Town. This project illustrates the power of local resources and community-driven efforts in facing today’s challenges, and it promises to foster greater awareness and appreciation of Akita's unique treasures going forward.