#USA #New York #Moroccanoil #L'Originale #Adria Arjona

Moroccanoil Launches L'Originale Eau de Parfum

Moroccanoil, a leading name in argan oil-infused beauty products, has taken a bold step in expanding its product line with the launch of its first-ever fine fragrance, called L'Originale Eau de Parfum. The new scent promises to transport customers to the Mediterranean, drawing on the region's rich and vibrant essence. With its unique blend of sweet florals, velvet woods, and a hint of spicy amber, L'Originale is designed not just as a fragrance but as an experience for its users.

This highly anticipated launch comes as a result of numerous requests from devoted fans around the world, eager for Moroccanoil to venture into the fine fragrance category. The new Eau de Parfum is not only a testament to customer feedback but also a celebration of the brand’s luxurious ethos. Moroccanoil’s co-founder Carmen Tal captures this sentiment perfectly, expressing excitement at fulfilling a long-standing wish from customers while also further enhancing the brand's portfolio.

To promote this captivating fragrance, Moroccanoil has enlisted the stunning Adria Arjona as its muse, delivering a compelling campaign that resonates with both the adventurous spirit of the fragrance and the essence of the Moroccanoil community at large. Arjona, known for her charm and authenticity, perfectly represents the powerful allure of the scent. The visually arresting advertising campaign showcases breathtaking shots taken in Puglia, Italy, by famed photographer Mikael Jansson, inviting viewers to indulge in the beauty and mystery of Mediterranean landscapes.

Adria Arjona shares her enthusiasm, stating, "As a longtime fan of Moroccanoil, I am honored to be the face of their first fine fragrance... This new scent seamlessly fits within my beauty routine, making me feel confident and subtly mysterious." Arjona’s connection to the product adds a layer of authenticity, further enticing potential buyers.

Fragrance Composition

L'Originale begins with an invigorating top note of soft citrus intertwined with sweet violet and blooming camellia, creating an immediate sense of freshness and allure. As the scent evolves, it unfolds into a heart of fresh muguet, enveloped by rich velvet woods and a delicate touch of vanilla. The base notes, which include white sandalwood, ethereal musk, and spicy amber, provide a warm, lasting finish that is both enchanting and memorable.

Elegant Presentation

The fragrance itself is contained in an exquisitely designed crystal-clear glass bottle. This luxurious packaging boasts gentle curves, a golden amber hue, and a signature regal turquoise cap, all reflecting the opulence associated with the Moroccanoil brand. To use the fragrance effectively, consumers are encouraged to apply it to pulse points and embrace the scent, allowing it to flourish with their body temperature.

Moroccanoil L'Originale Eau de Parfum will be available for purchase starting February 18, exclusively via the Sephora app, and on Moroccanoil.com and Sephora.com from February 19. The fragrance comes in three sizes, catering to various preferences: 3.4 FL.OZ/100 ml Spray at $130, 2 FL.OZ/60 ml Spray for $98, and a convenient 0.34 FL.OZ/10 ml Travel Spray priced at $30.

Commitment to Quality and Sustainability

Established with a commitment to quality and sustainability, Moroccanoil has made significant strides in promoting responsible beauty practices. The brand is cruelty-free, receiving the PETA Beauty without Bunnies certification, and it collaborates with ocean conservation groups, reflecting its dedication to making a positive impact.

As consumers gear up to explore this new fragrance, it beckons them to engage their senses and discover where L'Originale will take them on their next aromatic journey.