#Japan #Tokyo #FamilyMart #Famichiki #45% increase

FamilyMart Launches a New Volume Campaign

FamilyMart is set to celebrate its 45th anniversary in September 2026, and as part of this milestone, the convenience store giant has announced the return of its highly popular “Same Price, 45% Volume Increase” campaign, which will run from August 4 to August 17, 2026. This initiative aims to give customers more value by increasing the volume of selected products without raising prices.

The 2026 edition of the volume increase campaign is remarkable, being only the second occurrence of this initiative since its inception in 2021, which originally launched with a 40% increase during FamilyMart's 40th anniversary celebrations. Due to customer enthusiasm, this year it has been elevated to a 45% increase to mark the company's 45th year. This campaign will be available in approximately 16,400 FamilyMart locations nationwide.

Exciting New Offerings

Starting August 4, a total of 13 items will be featured, with seven of them debuting for the first time. Among these exciting new products are:

• - Generous Famichiki: This fan-favorite will now be 45% larger for a deliciously crunchy and juicy chicken experience at the same price of 230 yen (tax included).
• - Ham Sandwich: A delicious ham sandwich with a delightful pepper cheese sauce, now also 45% larger for 332 yen (tax included).
• - Pasta Salad with Pork Shabu: Enjoy a protein-packed pasta salad, enhanced by 45% additional content for 369 yen (tax included).
• - Shredded Cabbage: Consisting of fresh seasonal cabbage from the Tsukuba highlands, priced at 118 yen (tax included).
• - Choco Crepe: Experience the rich and smooth blend of chocolate in a crepe, now 45% more for just 250 yen (tax included).
• - Delicious Chestnuts: Perfectly roasted chestnuts, now available in a larger size for 320 yen (tax included).
• - Juicy Peach Gummies: Relish the taste of Shimizu white peach in a chewy candy, priced at 148 yen (tax included).

In the following week, starting August 11, additional offerings will include:

• - Three Color Soboro & Chicken Nanban Bento: A satisfying meal that combines multiple flavors and textures, 45% larger for 630 yen (tax included).
• - Overloaded Meat Sauce Pasta: The robust taste of a meat sauce with added chunkiness, also 45% larger for 554 yen (tax included).
• - Tender Takoyaki: These delicious Japanese snack balls will also see a 45% increase, now at 499 yen (tax included).
• - Milk Ice Cream: Made from Hokkaido milk and cream, 45% larger for a fantastic flavor experience at 230 yen (tax included).
• - Wasabi Beef Potato Chips: The perfect combination of flavors in a 45% larger pack for 148 yen (tax included).
• - Peach Rooibos Tea: Enjoy a refreshing tea experience infused with peach flavor, now 45% larger for 110 yen (tax included).

All participating products feature a 45% volume increase while maintaining their original prices, providing customers with excellent value, especially during the hot summer days.

Social Media Buzz and Customer Engagement

FamilyMart's volume increase campaign has not only garnered positive customer feedback but has also gained significant social media traction. The amount of posts on social media platforms regarding the campaign has increased by over 2050% since its initial launch in 2021. Customers have been sharing their experiences online, highlighting the perception of obtaining “almost double the amount” of their favorite items.

In line with this, FamilyMart is encouraging customers to enjoy the thrill of this year’s campaign through various promotional activities, including a new TV commercial featuring popular actors Kodairo Yoshida and Rika Yagi, who will highlight the whimsical concept of oversized Food items.

To further engage with customers, the company has implemented a special campaign where, upon spending over 100 yen through the FamilyPay payment system, customers can enter a lottery for a chance to win 45% cashback points on their total purchases during the promotional period.

Conclusion

As family gatherings and outdoor picnics become popular during the summer, customers are invited to make the most of FamilyMart’s latest offerings. The “Same Price, 45% Volume Increase” campaign promises enjoyment and a delightful culinary experience, making it easier for families to savor delicious meals together without breaking the bank. Customers are encouraged to visit local FamilyMart locations to explore the range of offerings and take advantage of the campaign’s amazing value before stocks run out!