Toritani's New CM
2025-09-01 03:44:19

Enter Company Launches New CM Featuring Former Pro Baseball Player Takashi Toritani

Enter Company Unveils New CM Featuring Takashi Toritani



Enter Company, known for its job referral site "SmaJob," recently released a new commercial featuring former professional baseball player Takashi Toritani. This venture aligns with the company's philosophy of continuously challenging job connections. The new CM, titled 'If You're Going to Work, Choose Enter – Interview with Takashi Toritani,' encapsulates the essence of challenges and personal growth.

Highlights of the Commercial


The commercial showcases Toritani's genuine persona and his insights on challenges. Here are some key moments:

1. A Glimpse into Toritani's Personality


The commercial opens with Toritani humorously admitting, "I haven't ever worked part-time. My life has been all about baseball..." This unexpected revelation provides a refreshing perspective on his life outside the professional sports sphere.

2. Profound Insights from an Athlete


In a reflective moment, Toritani shares, "Challenges are fundamentally about competing with oneself. The question is whether you can surpass the person you were yesterday." This statement highlights a philosophy that only a top-tier athlete can offer, making the message resonate deeply with viewers.

3. A Charming Conclusion


As he contemplates his next challenge, he shyly responds, "Maybe it’s… Enter?" This light-hearted moment closes with a strong message: "We support those who continue to challenge themselves. If you're going to work, choose Enter."

Core Message


For many, taking the first step into the world of challenges is filled with apprehension. Just as Toritani articulated, it’s all about competing with oneself. Enter Company continues to provide a supportive environment and the courage to take that leap into unfamiliar territories.

Broadcast Details



About Takashi Toritani


Takashi Toritani is a former professional baseball player who notably played for the Hanshin Tigers and Chiba Lotte Marines. He joined the Hanshin Tigers in 2003 through a free draft acquisition and became known as a defensive expert, playing shortstop for many years. Currently, he works as a baseball commentator and coach.

Company Overview


  • - Company Name: Enter Company, Inc.
  • - CEO: Jun Teramoto
  • - Headquarters: 41F Shinjuku Sumitomo Building, Nishi-Shinjuku 2-6-1, Tokyo
  • - Website: Enter Company
  • - Phone: 03-6302-0303
  • - Founded: February 20, 2002
  • - Established: February 1, 2014
  • - Capital: 1 Billion JPY
  • - Employees: 343 (as of July 2025)
  • - Business Activities: Staffing Business (License No. 13-304999), Recruitment business (License No. 13-ユ-305183), Sharing Economy Projects, Agricultural Matching Services, Outsourcing Services.


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Topics Consumer Products & Retail)

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