#Japan #Tokyo #Chocolate #Meiji #Namano Toki

Nationwide Launch of 'Namano Toki Shittori Milk'

Meiji Corporation, led by CEO Bunjiro Yao, is thrilled to announce the nationwide release of its popular 'Namano Toki Shittori Milk', which has been a smashing success in limited regions. Having debuted in May 2025, this unique chocolate alternative quickly gained traction, exceeding sales expectations with over 650,000 units sold in the Kanto region alone. Following this, the product was expanded to the Chubu and Kansai regions, further increasing sales to an impressive 1.4 million units. Fueled by this overwhelming demand, Meiji is set to launch 'Namano Toki Shittori Milk' across Japan starting on January 13, 2026.

Unique Features of 'Namano Toki Shittori Milk'

The product's remarkable success can be attributed to its distinct texture and addictive flavor profile, born from Meiji's proprietary 'Namanaeri Method'. This innovative technique gives the confection a rich moisture level and a surprisingly soft melt-in-your-mouth experience that traditional chocolates cannot provide. The product is marketed with the captivating slogan 'So new, it can't be called chocolate', capturing consumer curiosity and interest that ultimately translated into impressive sales figures.

1. Captivating Catchphrase: The intriguing tagline sparked curiosity among customers. Many wondered how something that looks like chocolate could be labeled otherwise, enticing them to try it.

2. Unprecedented Flavor and Texture: The unique texture and rich taste set 'Namano Toki Shittori Milk' apart. As you take a bite, the soft consistency immediately engages your taste buds, followed by a gradual release of a rich milky and cocoa aroma. The ending is characterized by a clean finish, devoid of lingering sweetness, leaving customers satisfied.

New Packaging Design

To celebrate its nationwide launch, Meiji has redesigned the packaging with the words 'Namano Toki' highlighted in gold, making it visually appealing. This vibrant design encapsulates the feeling of savoring a delightful moment anytime, anywhere. The new look aims to reach more customers, inviting them to indulge in an unprecedented chocolate experience.

The Science Behind 'Namanaeri Method'

Unlike traditional chocolate-making methods that blend ingredients together, Meiji's unique 'Namanaeri Method' kneads the components with force, achieving unprecedented moisture levels that provide three levels of 'freshness':

1. Richness of Freshness: The harmonious blend of milk and cocoa offers a deep, rich flavor.
2. Aroma of Freshness: The moist, soft texture enhances the chocolate's scent.
3. Aftertaste of Freshness: Its gradual melt in the mouth allows for a lingering faint sweetness that enhances the overall experience.

Conclusion

With its adventurous tagline, exemplary texture, and tantalizing flavor, 'Namano Toki Shittori Milk' is not just another confection; it’s an experience waiting to be discovered. As it prepares to hit shelves nationwide, anticipation is already building among customers eagerly waiting to enjoy this groundbreaking product. This launch represents Meiji's commitment to delivering joy through innovative and delightful treats that add value to everyday life.