How Unseasonably High Temperatures are Affecting Fragrance Choices at MY ONLY FRAGRANCE

In an unusual turn of events, MY ONLY FRAGRANCE, a specialized maker of custom fragrances owned by Fragrance Project Co., Ltd., is finding that the scorching heat of summer is impacting fragrance choices. Located in Kyoto, this innovative brand has noticed that, typically in September, consumers start transitioning to autumn scents. However, this year, the persistent summer heat has led to a greater preference for summery fragrances, as evident in their sales data.

Record-Breaking Summer Temperatures

According to Japan's Meteorological Agency, the summer of 2025 recorded the hottest average temperatures since statistics began, surpassing normal levels by 2.36°C. Forecasts indicate that even after the autumn equinox in September, high temperatures are expected to linger across Japan. These exceptional weather conditions are influencing not only day-to-day living habits but also the sensory experiences attached to seasonal changes, including the selection of fragrances.

Delay in Seasonal Fragrance Transition

September often marks the time for fragrance wardrobes to change as summer's floral and citrus notes make way for deeper, earthy scents typical of autumn, such as woody or spicy aromas, and fragrances like osmanthus. However, this year, cities like Tokyo, Kyoto, and Nagoya are expected to continue experiencing mid-30 degree Celsius days well into mid-September, making it harder for individuals to feel the arrival of fall. Sales data from MY ONLY FRAGRANCE shows that fresh, light scents, such as fruity and floral fragrances, continue to dominate the top-selling slots well into September, starkly contrasted against historical data from previous years.

Unique Proposals for a Transitional Fragrance

Given these unusual circumstances, MY ONLY FRAGRANCE has taken a creative approach by offering fragrances that blend summer and autumn notes. Among their recommendations are:

- White Tea: A refreshing and elegant fragrance that remains pleasant even in warm weather, proving popular regardless of the season.
- Herbal: This scent carries subtle woody undertones that elegantly transition the wearer from summer to autumn.
- Green Tea and Citrus Blend: This light and transparent fragrance embodies a uniquely Japanese calmness.

These options cater to individuals feeling a transitional pull—those who might find traditional autumn scents simply too heavy yet are growing weary of summer aromas.

Fragrance: A Reflective Mirror of Seasons

Fragrance is deeply intertwined with a person’s mood and sensory perceptions. Changes in weather conditions, including temperature, humidity, and sunlight intensity, all manifest in the decision of “What fragrance will I wear today?” This year’s September is particularly telling—with fragrances reflecting a lingering summer in a season that traditionally shifts to fall—there is a perceptible disconnect between climate and sensory expectations at MY ONLY FRAGRANCE.

About MY ONLY FRAGRANCE

MY ONLY FRAGRANCE is an innovative custom fragrance company rooted in Kyoto, aiming to create unique aromatic experiences founded on the vision of transforming the world through scent. Customers can choose from dozens of seasonal fragrances, supported by a dedicated fragrance advisor who assists them in crafting their blend. With over 10 million possible combinations, each final fragrance becomes a truly unique and personal representation of the wearer. The brand currently operates 11 locations across Kyoto, Nagoya, Tokyo, Narita, Osaka, and Yokohama, with plans to continue helping customers discover their individuality through fragrance in the future.

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Company Overview

Company Name: Fragrance Project Co., Ltd.
Location: 271-2 Tenmacho, Shimogyo-ku, Kyoto, 600-8024
Established: April 1, 2023
CEO: Shinpei Wada
Business Activities: Manufacture and sale of fragrances, fragrance planning, event organization, and other related ventures.
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