Understanding Generation Z's Changing Attitudes Toward Spending and Money Management

Unveiling Generation Z's Spending Habits and Attitudes

In a recent survey conducted by Japan Information Co., Ltd., over 1000 individuals aged between 16 and 49 were studied to gain insights into Generation Z's attitudes towards spending and money management. This research, undertaken from March 17 to 18, 2025, highlights the unique financial perspectives held by this digital native generation.

Money Management in a Changing Economic Landscape

As inflation looms and uncertainties about the future grow, it's vital to understand how Generation Z perceives and utilizes their finances. This generation, known for their comfort with the internet and technology, is particularly responsive to modern financial alternatives like investment opportunities and cashless payments.

Key Findings from the Research

1. Prioritizing Personal Interests Over Traditional Essentials

The findings reveal that Generation Z is willing to invest in what they truly love, allocating funds towards hobbies and personal interests such as gaming and fashion. Unlike the previous Y generation, who tend to save on routine expenses, Generation Z is less concerned about cutting back on spending for things they value. For instance, this generation is inclined to spend on fashion, skincare, and gaming, showing a preference for