#United States #New York #Dominican Republic #Brugal Rum #Rum Master

Brugal Rum Embraces New Campaign Celebrating Passion and Craftsmanship

Brugal Rum is embarking on an exciting new phase with the launch of its latest creative campaign, which resonates strongly with the brand's long-standing commitment to crafting exceptional rum. Rooted in over 135 years of tradition, the Brugal family's passion for rum-making has been beautifully encapsulated with the powerful message: “Passion is what sets us apart, and passion is what brings us together.”

Launched on October 23, 2025, this bold campaign spotlights the Brugal family's dedication to their craft, an ethos that has been passed down through five generations of Rum Masters since 1888. Each bottle of Brugal rum tells a story—a narrative woven from the commitment, care, and talent of those who have come before.

A Commitment to Quality and Legacy

Jassil Villanueva Quintana, the Fifth-Generation Rum Master and great-granddaughter of Brugal's founder, Andres Brugal, expressed the essence of this campaign poignantly. As she stated, “In every cask, there is a story, and we hope to share ours, our passion for rum, with the world.” Jassil draws inspiration from her ancestors and emphasizes that every blend is more than just a mix of flavors; it is a representation of the family's legacy and a tribute to their shared commitment.

The Brugal rum-making process is not only about distillation; it's about unity, dedication, and community bonding. Each bottle encapsulates the hard work and artistic skill integral to Brugal rum, making it more than just a drink; it is a means of connection among family, friends, and lovers of fine spirits.

An Engaging Multi-Channel Strategy

The new campaign has been designed to captivate audiences across the U.S., particularly in bustling urban centers like New York and Miami, where high-impact Out-of-Home advertising placements are sure to garner attention. Complementing these physical placements is a robust digital presence, with extensive social media engagement and interactive online content. Consumers will be directed to a dedicated landing page, providing a deeper insight into Brugal's heritage and how its distinct rum is produced.

Gregory Cozzolino, Marketing Director at Breakthrough Brands for Edrington, remarked on the brand's essence, stating, “Brugal is so much more than rum. It is a family business, it is a commitment to legacy, and rum mastery.” This campaign aims to share the heart of Brugal's story, emphasizing what truly sets it apart in the industry.

The Brugal Social Club Experience

To celebrate this significant campaign, Brugal will also host immersive events at locations in New York City and Miami, creating the Brugal Social Club. These pop-up experiences aim to bring together passionate individuals to explore the artistry behind rum mastery, further enhancing the campaign's interactive appeal.

Discover Brugal's Tradition

Brugal Rum invites everyone to experience the rich tradition and innovative processes that result in its superior spirits. Known for its signature double-aging technique and bespoke cask-toasting methods, Brugal has set a high standard for quality rum, rooted in Dominican excellence.

Founded by Don Andrés Brugal, who settled in the Dominican Republic after migrating from Spain and Cuba, the brand has maintained its commitment to producing light and pure spirits, enriched by tropical flavors. More than a century later, Brugal continues to flourish, particularly with the rising international admiration for its ultra-premium expression, Brugal 1888.

If you want to delve deeper into the storied tradition of Brugal or discover more about its innovative production methods, visit Brugal-Rum.com.

Conclusion
Brugal Rum's latest campaign is a testament to its unwavering dedication to quality, passion, and family heritage. As they share their journey with the world, enthusiasts can look forward to fantastic experiences and exceptional rums that have been crafted with love and expertise for generations.