#Norway #Zurich #Novelis #Infinitum #Aluminium Recycling

Novelis and Infinitum Strengthen Recycling Partnership

In a significant move towards sustainability, Novelis Inc., a global leader in aluminium solutions and recycling, has renewed its partnership with Infinitum, Norway’s leading recycling foundation. This long-term agreement is set to bolster the country's aluminum can recycling efforts and promote a circular economy.

Key Objectives of the Partnership

The main goal of this renewed collaboration is to ensure the effective recycling of all aluminium beverage cans used across Norway. Each year, a considerable amount of aluminium from Infinitum's collection facilities is sent to Novelis’ recycling plant located in Latchford, UK. Here, the raw material is transformed into new beverage cans, representing a successful example of a closed-loop recycling system.

Alexandre Gellert, Vice President of Metal Procurement at Novelis Europe, emphasized the importance of this partnership: “This collaboration showcases how circular systems can operate efficiently at scale. By securing a continuous flow of post-consumer aluminium, we can significantly increase recycled content while reducing CO2 emissions. This aligns perfectly with our Vision 3x30.”

Kjell Olav A. Maldum, CEO of Infinitum, underscored the benefits of their alliance: “Novelis plays a crucial role in ensuring a closed-loop process for beverage cans collected through our deposit system. Our collaboration guarantees transparency in volume, quality, and logistics, enabling us to maintain a cost-effective operation while delivering reliable low-carbon outcomes.”

Enhancements in Logistics and Environmental Impact

With this renewed agreement, both parties have the opportunity to refine logistical operations further, aiming to improve efficiency and reduce environmental impacts associated with recycling and transportation. As the partnership progresses, it is expected to create additional avenues for enhancing sustainability in Norway’s recycling systems.

The Vision for the Future

Novelis is committed to its Vision 3x30, which aims to elevate the average recycled content in its products to 75% by 2030 and substantially lower emissions intensity. The partnership with Infinitum is a strategic step in realizing these ambitious goals while leading the way in circular economy practices within the aluminium industry.

About Novelis Inc.

Novelis Inc. strives to shape a sustainable future by being a frontrunner in aluminium production and recycling. As the largest aluminium recycler globally, the company is dedicated to creating low-carbon, sustainable aluminium solutions in collaboration with partners across various sectors, including aerospace, automotive, and consumer goods. In the fiscal year 2025, Novelis reported net sales of $17.1 billion, showcasing its significant role in the global marketplace. Novelis operates as a subsidiary of Hindalco Industries Limited, which is renowned for its innovations in aluminium and copper production.

About Infinitum

Founded in 1999, Infinitum has been pivotal in Norway’s recycling landscape, setting up a national deposit scheme for plastic bottles and beverage cans. Their mission transcends economic profit; it focuses on maximizing the collection of beverage containers through an eco-friendly, efficient system aimed at creating a cleaner environment for future generations. The organization has dedicated resources to developing modern recycling facilities, ensuring a robust system that benefits the environment.

This enhanced partnership between Novelis and Infinitum marks a promising stride towards a sustainable future, reinforcing both entities' dedication to recycling and environmental stewardship.