Daiwa Zaitaku Launches YouTube Ads Featuring New Character Fujihara Shacho

Daiwa Zaitaku's Innovative YouTube Advertising Campaign

Daiwa Zaitaku Inc., a company engaged in asset value co-creation projects mainly in real estate and construction, has recently launched a distinctive advertising campaign on YouTube. This new initiative aims to elevate brand recognition through the introduction of their unique mascot, 'Fujihara Shacho'.

Overview of the YouTube Advertising Content

The advertising effort is characterized by vibrant visuals that echo the company’s brand colors, along with a compelling portrayal of the newly created character, Fujihara Shacho. Designed to reflect the company's CEO Masaki Fujihara, this animated character possesses exaggerated emotional expressions that create an engaging and humorous presence.

The Character Fujihara Shacho

Fujihara Shacho is not just any character; he is an embodiment of exuberance, presenting a tenfold increase in emotional resonance compared to the real-life CEO. His animated features, which include a variety of comical expressions and movements, contribute to a charming ambiance that makes him relatable to viewers.

The animation style is aimed at combining these multiple expressions into a cohesive and entertaining narrative, showcasing Fujihara Shacho’s witty, direct messages. The intent is to connect with the audience on a personal level while reinforcing the brand’s identity through a light-hearted approach.

Visual Aesthetic and Brand Identity

A strategic decision was made to dominate the ads with the company’s corporate color, known as 'Daiwa Zaitaku Blue.' This striking hue not only aids in creating a simple but powerful visual cohesion but also reinforces brand recognition among viewers. Furthermore, 'Daiwa Zaitaku Blue' is a color that is also used in the company’s logo, establishing a consistent identity across different media channels.

Everyone involved in the project believes that utilizing a strong character such as Fujihara Shacho can significantly impact how audiences perceive the brand. This initiative reflects the company’s commitment to enhancing client, partner, and employee experiences through creative storytelling and engaging visuals.

Future Prospects

Daiwa Zaitaku plans to continue innovating within its business framework to enhance the quality of life for its clientele, partners, and employees. The company adopts a visionary approach aimed at contributing to Japan’s and the world’s further development. Its ethos is built upon the idea of continuously improving the well-being of all stakeholders, ensuring a positive ripple effect throughout diverse communities.

As part of this campaign, the company has shared two short 15-second video segments on YouTube:

Daiwa Zaitaku does not only aim to introduce its brand in a creative way but also seeks to build a lasting connection with its audience through humor and relatability. It’s an exciting time for the company as they embark on this new journey of brand storytelling.