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FamilyMart Debuts Shochu in Hometown Tax Program

FamilyMart, headquartered in Minato, Tokyo, has recently announced an exciting expansion of its popular hometown tax program, which now includes alcoholic beverages for the first time. This innovative move is part of their ongoing commitment to provide value and enjoyment to their customers in line with their five core principles: "Fun Opportunities" and "Your Happiness."

Starting from August 7, 2025, at 10:00 AM, individuals can get their hands on six new products from three participating local governments: Yawata City in Kyoto, Sakura City in Chiba, and Yokkaichi City in Mie Prefecture. Among these offerings is the long-awaited introduction of shochu cups from Yokkaichi City, marking a significant milestone in FamilyMart's hometown tax initiatives.

Diverse Offerings Now Available

In response to the rising cost of living, there has been a growing interest in hometown tax donations as a way to alleviate household burdens. With this latest lineup, customers can enjoy a selection of everyday essentials from FamilyMart's private label, Famimaru, including:

• - 100% apple juice (1L from Sakura City, Chiba)
• - 100% mandarin and orange juice (1L from Sakura City, Chiba)
• - Fresh caramel latte (from Yawata City, Kyoto)
• - Two types of shochu cups (from Yokkaichi City, Mie)

This expansion now features a total of 42 products from 17 municipalities, making it even more convenient for customers to access quality local items. FamilyMart aims to continue fostering partnerships with local communities, enhancing their offerings to showcase regional attractions.

Comments from Participating Municipalities

Shoko Kawada, Mayor of Yawata City, Kyoto: "Yawata City, located between Kyoto and Osaka, is a place rich in history and culture, with notable sites like the National Treasure, Iwashimizu Hachimangu Shrine. I hope that this partnership with FamilyMart will allow more people to experience Yawata's natural beauty and culinary delights firsthand."

Mitsukazu Nishida, Mayor of Sakura City, Chiba: "We are excited to be a part of this new framework that allows residents to receive hometown tax rewards at any FamilyMart location. Our local 100% apple juice and mandarin-orange juice are great inclusions, inviting everyone to discover that Sakura City harmoniously blends history with nature."

Get Rewarded: Maximum 35% Refund Campaign

FamilyMart is currently running a rewarding campaign for hometown tax users, offering a maximum refund of 35% on donations made through the program. Individuals must meet all participation criteria described on the campaign pages to be eligible.

Campaign Period:

• - Until August 31, 2025

Prize Distribution Dates:

• - Please refer to individual campaign pages for specific details.

For more information on the campaigns:

• - 10% Refund Campaign
• - 20% Refund for New Famipay Users
• - Step Bonus

Don't Miss Out on Your Chance to Win!

In addition to these offerings, there's an ongoing campaign where participants stand a chance to win exclusive tickets for a Takarazuka Revue private performance. By paying for public utilities or taxes at FamilyMart, customers earn stamps which can be exchanged for rewards. Utilizing the hometown tax service significantly increases one’s chances of winning, with odds raised up to eight times!

Campaign Timeline:

• - Stamps Accumulation: Until August 18, 2025
• - Application Period: Until August 22, 2025
• - Notification of Winners: Around September 19, 2025

Further details can be found here.

FamilyMart's ongoing mission is to remain a pillar in local communities, striving to create a connection with each customer and becoming an indispensable part of their lives.

What Is FamilyMart's Hometown Tax?

FamilyMart's hometown tax initiative allows customers to receive electronic coupons for their selected gifts immediately after making a donation. Customers can easily claim their rewards by scanning the specific products' barcodes at any FamilyMart store, removing the need for delivery services and thus reducing environmental impact, contributing to a more sustainable society. For full details on the Hometown Tax initiative, visit here. Note that downloading the Famipay app is required before utilizing the hometown tax service, which can be done here.