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Hershey Expands Snack Portfolio with LesserEvil Acquisition

In a significant move to strengthen its product offerings, The Hershey Company has successfully completed its acquisition of LesserEvil, a brand recognized for its organic snacks that deliver bold flavors while emphasizing better-for-you ingredients. This strategic purchase marks a pivotal expansion for Hershey, enhancing its existing selection of salty snacks and catering to the rising consumer interest in health-conscious options.

Expanding Consumer Choices

Hershey's President and CEO, Kirk Tanner, expressed enthusiasm over the acquisition, stating, "The addition of LesserEvil expands our portfolio of loved brands to meet growing consumer needs and occasions." The partnership signifies Hershey's commitment to not only provide indulgent treats but also healthier alternatives that resonate with today's snackers.

A Shared Vision

For its part, LesserEvil's leadership is equally optimistic about joining Hershey. CEO Charles Cortistine emphasized their shared values regarding quality and community engagement, reflecting a vision to inspire mindful snacking. As a cross-category snack brand, LesserEvil is known for its use of organic ingredients and unique flavors, offering a product line that includes organic popcorn and puffs made with premium, non-GMO substances. Indeed, all LesserEvil snacks are produced without artificial colors and preservatives, aligning perfectly with consumer health trends.

Meeting Market Trends

The strategic fit of LesserEvil within Hershey’s portfolio cannot be overstated. It not only complements well-established brands like Hershey's, Reese's, and Jolly Ranchers but also enhances Hershey's footprint in the fast-growing salty snack market. In fact, Hershey's salty snack portfolio has been experiencing robust growth, expanding 1.5 times faster than previous years. By integrating LesserEvil's offerings, Hershey taps into a market dynamic that seeks variety and innovation, aligning with the needs of modern consumers who prioritize healthier snacking options.

Retaining Leadership and Product Integrity

Importantly, LesserEvil's executive team will continue guiding the brand as part of Hershey's structure, ensuring that its innovative spirit and commitment to high-quality organic ingredients remain intact. The amalgamation of resources and expertise is set to accelerate product development and distribution capabilities. With combined efforts, they aim to deliver products that not only meet but exceed customer expectations, making them available in strategic locations across the country.

Where to Find LesserEvil Products

Consumers looking to enjoy LesserEvil’s delightful snacks can find these products at major retailers nationwide. Pricing will be determined at the discretion of individual retailers, enhancing accessibility for all snack enthusiasts.

About Hershey

The Hershey Company (NYSE: HSY) stands as a leading entity in the snacks sector, with a mission to create more moments of happiness through its beloved brands. With a history spanning over 130 years, Hershey continues to champion corporate responsibility, community support, and quality in all its offerings. From iconic chocolates to innovative snacks, Hershey is dedicated to providing consumers with a wide array of delicious experiences.

In conclusion, Hershey's acquisition of LesserEvil represents a transformative step in meeting consumer demands for healthier snacking choices, reflecting their commitment to evolving with market trends and enhancing their snacking portfolio. As they embark on this new chapter, both companies look forward to a future filled with creativity, deliciousness, and empowered communities.