BREX 2025 Highlights
2025-06-10 05:01:16

Insights from the Housing and Real Estate Exhibition BREX 2025 in Tokyo

BREX 2025 Exhibition Overview



The Housing, Architecture, and Real Estate Exhibition BREX 2025 took place at Tokyo Big Sight from June 4 to June 6, gathering an impressive 15,922 attendees. Hosted by ieLuvGROUP, a leader in providing digital transformation (DX) services for the real estate sector, this exhibition focused on key innovations and industry solutions.

Event Highlights


ieLuvGROUP, led by CEO Yasuke Iwana, showcased its advanced real estate services designed to enhance business efficiency and customer engagement for real estate companies. One of the focal points of the event was a seminar presented by Takanori Mitsuda, an executive officer at ieLuvGROUP.

Seminar Details


Takanori Mitsuda, who joined ieLuvGROUP as a new graduate in 2014, has demonstrated remarkable sales achievements throughout his tenure, eventually becoming a department head. His current role focuses on leveraging IT solutions to innovate the real estate industry. During the seminar, he tackled the challenges faced by the real estate sector, emphasizing the adaptation of generative AI technology in business processes.

The rise of generative AI in real estate is crucial due to the sector's challenges, including labor shortages and the complexity of real estate transactions. Mitsuda illustrated how this technology can be realistically integrated into operations, ranging from automating property descriptions to optimizing contract management. Participants walked away with clear strategies on how to successfully initiate AI applications in their firms.

Key Topics Discussed:
  • - The systematic challenges of real estate operations and how generative AI can assist in streamlining tasks.
  • - Practical applications of AI including automatic property descriptions, chatbot interactions, and price analysis for evaluations.
  • - Transforming AI into a supportive tool to enhance productivity in real estate firms.

Booth Exhibition Highlights


Located at Booth 9-28 within the rental housing management and brokerage zone, ieLuvGROUP's team actively engaged with attendees, showcasing a variety of services tailored to the real estate market. The company expressed gratitude for the overwhelming interest and numerous visitors to the booth. The event also featured various networking sessions, allowing attendees to interact and discuss industry trends further.

Insights on Industry Networking


Throughout the three-day event, ieLuvGROUP participated in key networking activities, including the


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