SmallRig Engages with Artists on Innovation and Authenticity in the Age of AI Technology
Exploring Creativity in the AI Era: A Meeting of Art and Technology
On November 11, 2026, an engaging discussion took place at the Shenzhen International Art Museum, initiated by SmallRig—a prominent brand known for producing imaging gear designed for creators. The event brought together influential figures from the art world, including museum leaders, artists, and curators, to tackle the pressing issue of how generative AI is transforming the artistic landscape. The focal question was: In an age dominated by technological advancement, what remains unique to the human artist?
The event featured notable speakers such as Anett Holzheid, a senior curator from Germany's ZKM Center for Art and Media Karlsruhe, and Gao Haiyan, co-founder of SmallRig. Zhang Zikang, who directs the Shenzhen International Art Museum, advocated for a fusion of art and technology, underscoring Shenzhen's reputation as a tech hub. He emphasized the museum's commitment to these themes, asserting that they are vital to its mission.
Wang Shaoqiang from the Guangdong Museum of Art discussed the innovative use of AI in creating short films that reinterpret classic artworks. While he acknowledged that AI can streamline production and reduce costs, he insisted that genuine art stems from personal growth, a profound understanding of reality, and the expression of aesthetic values from Eastern cultures.
Holzheid also weighed in, expressing that exhibitions should serve as collaborative venues where artists, audiences, and curators can connect. She argued that AI not only expands artistic horizons but also fosters interdisciplinary collaborations.
The Artistic Process with AI
Zadok Ben-David, an artist who utilized AI to explore various avian forms for his installation, shared his creative journey. He iteratively refined AI-generated images, selecting those that retained the emotional depth of human artwork. He highlighted the importance of keeping an artist's essence alive amid the mechanization of creativity.
A photographer present at the forum expressed how he integrated AI-generated imagery of a lightning strike within a self-captured desert backdrop, revealing how technology can offer fresh perspectives. However, he also critiqued that AI often leads to homogenized visuals, suggesting that nothing can replicate the authentic experience of being present in a location.
Spatial artist Feng Yu advocated for a commitment to the