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Alteryx Recognized as a Leader in Snowflake's Marketing Data Stack Report

In an exciting announcement, Alteryx Inc., a prominent name in AI and data analytics, has been declared a leader in Snowflake's Modern Marketing Data Stack report for 2026. This annual report evaluates numerous technologies and platforms utilized by over 11,100 Snowflake customers, focusing on how AI, data privacy, and data gravity are transforming the marketing technology and advertising technology sectors.

Ben Canning, Alteryx's Chief Product Officer, expressed gratitude for the recognition, stating, "We are honored to be recognized by Snowflake as a leader in analytics, particularly at a time when AI and data are reshaping how organizations operate." This acknowledgment highlights the strength of their partnership with Snowflake, which enhances the experiences of marketing teams and fuels organizational transformation.

In a significant move, Alteryx is also expanding its partnership with Snowflake by launching Alteryx Live Query, enabling users to interact directly with Snowflake AI Data Cloud assets through the Alteryx One Platform. With Live Query, analytics can be processed natively in Snowflake without unnecessary data movement. This approach minimizes data egress costs, ensuring data remains secure and compliant with governance requirements. Alteryx's user-friendly, no-code interface coupled with Snowflake's robust scalability allows users from various backgrounds, including business analysts and data scientists, to derive fast and trustworthy insights from extensive datasets.

Michelle Huff, Alteryx's Chief Marketing Officer, stated, "This recognition reflects what we experience firsthand at Alteryx — how powerful it is when marketing teams use Alteryx and Snowflake together to drive growth." The combination of Alteryx's tools with Snowflake's capabilities and ChatGPT has empowered marketing teams to efficiently gather and analyze data, streamline operations, and produce customized content at scale, leading to significant pipeline generation.

An exemplary case is Telenet, a leading telecom provider that transformed its CRM marketing operations by integrating Alteryx with Snowflake and AWS. Previously using outdated tools, Telenet's CRM analytics team can now execute, automate, and schedule campaigns up to 90% faster. They now have direct access to reliable datasets and can operate fully automated marketing workflows without the need for extensive technical expertise. This integration has freed up six hours a week for analysts, enabling them to launch faster and hyper-personalized campaigns, significantly enhancing their Net Promoter Score (NPS).

Alteryx serves as the primary business user interface on top of Snowflake’s platform, allowing Telenet’s marketing team to focus on achieving results instead of navigating fragmented workflows. This modernization has empowered CRM analysts to deliver data-driven campaigns at scale while enhancing collaboration and unlocking measurable business outcomes.

Denise Persson, Chief Marketing Officer of Snowflake, remarked, "As the modern marketing stack continues to evolve, the Snowflake AI Data Cloud serves as a critical foundation, enabling enterprises to access and activate data where it resides." She further emphasized how Alteryx continues to solidify its position as a leader in the Analytics Measurement for Business Intelligence category, helping customers scale their use of integrated technologies effectively.

To dive deeper into these findings and the implications for marketing technology, you can learn more about the 2026 Modern Marketing Data Stack through Snowflake's report. With over 8,000 global customers relying on Alteryx for automation and enhanced decision-making powered by AI-ready data, Alteryx is set for a significant role in the future of analytics.

For further details on how these advancements can benefit your organization, consider reaching out to Alteryx or exploring their transformative offerings.