Navigating the Solar Coaster: A Leader's Journey to Meaningful Success

The Solar Coaster: An Inside Look at the U.S. Solar Industry

In a time when the shift to clean energy is becoming ever more urgent, the practicalities of this transition remain intricate and challenging. Jared Schoch, the founder and chairman of TurningPoint Energy, delves into this world with his new book, "Solar Coaster: The Untold Story of the Solar Industry, One Man's Journey Leading with Soul." Set to be released on November 10, 2026, this book provides not just a narrative about the solar sector, but also a blueprint for a purpose-driven approach to leadership.

The Author's Journey

Having spent over 20 years in energy infrastructure and overseeing substantial investments exceeding $5 billion in solar technology and efficiency improvements, Schoch's insights are substantial. His experiences paint a vivid picture of the ups and downs faced by the solar industry, which, as he describes, is akin to riding a roller coaster. The industry's inherent volatility is influenced by factors such as regulatory shifts, financing hurdles, and changing priorities at various government levels.

"Solar Coaster" transcends being merely a recount of industry events; it serves as the foundation for a larger movement aimed at fostering leaders who are willing to embrace a deeper sense of purpose in their work. Schoch presents a compelling case that true business success should be measured by the positive impact one makes rather than by financial gains alone. This perspective stems from his belief that profits naturally follow when real value is generated.

Purpose Over Profit

Schoch argues that essential decisions in business are not merely financial transactions. Instead, what truly matters is having an internal moral compass driving those decisions. This philosophy is crucial when leaders face high-stakes challenges in fast-paced markets. He emphasizes the necessity of resilience, execution, and the ability to adapt in a landscape marked by uncertainty and change.

As he recounts the evolution of the U.S. solar landscape, Schoch describes navigating through periods of uncertainty, and how his company, TurningPoint Energy, was built not just on identifying opportunities but on seemingly endless adaptation. The challenges he faced—sudden regulatory changes and financing breakdowns—underscore the reality that operating in the solar space demands more than just a visionary outlook.

Soul-Based Leadership

Central to Schoch's philosophy is the concept of soul-based leadership. He articulates that effective leaders must cultivate a strong internal sense of purpose that guides their decisions. By trusting something greater than oneself, leaders can build organizations that not only seek profit but also strive for long-term, meaningful contributions to society.

Schoch asserts that navigating the complexities of the solar industry involves much more than numbers and strategies; it requires an understanding of how purpose can steer leaders toward making better choices for their companies and communities alike. He brings forward the idea that a clear sense of mission fosters stronger decision-making, enabling leaders to thrive even when conditions are unstable.

A Call to Action

"Solar Coaster" is not only an exploration of the solar sector but also a call to action for entrepreneurs and leaders across various fields. Schoch advocates for an overarching vision where business exists as a form of spiritual service, emphasizing that the journey of building a company should be about more than just personal achievement. Instead, it should concentrate on serving a greater purpose, contributing positively to the world.

Throughout the book, Schoch discusses his commitment to giving back—supporting initiatives related to spiritual welfare, climate change, education, and helping the less fortunate. His life exemplifies the blending of business acumen with a heartfelt mission to create a lasting impact.

By sharing his story, Schoch aims to inspire not just fellow executives in the energy sector but anyone invested in leading with a deeper sense of purpose. The narrative of the "Solar Coaster" serves as a vivid reminder that our journeys through professional turbulence can be navigated with intention, resilience, and a genuine desire to foster lasting change.

In conclusion, Jared Schoch’s "Solar Coaster" presents an essential dialogue on the intersection of business, purpose, and the drive to create a sustainable future. It is a necessary addition to the bookshelf of anyone aspiring to lead with integrity and impact.

About Jared Schoch
Jared Schoch is the visionary behind TurningPoint Energy, having dedicated his career to the development of community and utility-scale solar power systems across America. His diverse experience spans various leadership roles in the energy sector, establishing him as a formidable force in the renewable energy discourse.