#United States #Atlanta #Zaxbys #Omar Epps #Sauce Boss

Zaxby's Launches a Saucy New Campaign

Zaxby’s, the popular chicken brand rooted in Georgia, is spicing things up with its innovative campaign titled 'Who’s Got the Sauce?'. The initiative aims to highlight not just the range of sauces available but also the confidence and personality they can bring to your meal. Known for delicious Chicken Fingerz and an impressive lineup of sauces, Zaxby’s is set to electrify its brand image with the debut of their new mascot, affectionately dubbed the Sauce Boss.

Introduction of the Sauce Boss

The Sauce Boss will be portrayed by none other than Omar Epps, the acclaimed actor whose charisma and flair make him the perfect fit for this role. As the Sauce Boss, Epps not only brings star power but also acts as a motivational figure, encouraging fans to embrace their individuality and find their unique sauce. From busy moms to young athletes, his goal is to empower everyone who interacts with him to leave feeling like a true ‘boss’ themselves.

Campaign Rollout

Starting on April 28, 2025, the Sauce Boss will kick off the campaign along with the Sauce Boss Box and an exclusive 12 Sauce Sampler Reward. The Sauce Boss Box, available for a limited time, includes:

• - Four crispy Chicken Fingerz™
• - Seasoned Crinkle Fries
• - Two pieces of buttery Texas Toast
• - Cheddar Bites
• - Two freshly baked chocolate chip cookies
• - A small drink
• - Three sauces of your choice

All this goodness comes at an average price of $13.99. Additionally, from April 28 to May 4, loyal customers of the Zax Rewardz® program will be able to sample all 12 signature sauces for free, giving fans the chance to explore over 480 million sauce combinations! This incredible offer includes popular options like Zax Sauce®, Tongue Torch®, and Sweet & Spicy.

Insights from Zaxby’s Executives

Patrick Schwing, Zaxby’s Chief Marketing and Strategy Officer, shared insights about the campaign, stating, “Our Chicken Fingerz are legendary—but it's our 12 signature sauces that truly set us apart. Sauce has always been at the heart of our menu, and now we're putting it front and center where it belongs.” He emphasized that Omar Epps' natural style and charm would resonate with fans, inspiring them to embrace their own unique sauce.

Creative Collaboration

The campaign comes to life through a partnership with the creative agency Goodby Silverstein & Partners (GSP). Their mission was to endow Zaxby’s with a distinctive voice in the Quick Service Restaurant (QSR) landscape. GSP Chief Creative Officer, Margaret Johnson, noted the charisma that Epps brings to the role, enhancing the excitement around the messaging of the new campaign.

Final Thoughts

Customers are encouraged to visit their nearest Zaxby’s location and channel their own Sauce Boss energy. With the new promotions and reveals, Zaxby’s continues to remain a significant player in the fried chicken market. To get more details about the Sauce Boss campaign, and to check on the nearest location, fans can visit zaxbys.com.

Join the Saucy Fun!

Don't miss out on this limited-time experience. Download the Zaxby’s app from Google Play or the App Store to make the most of these sumptuous offerings and stay updated with future promotions and rewards. It’s time to dip, dunk, and drizzle your way to a flavor-packed feast at Zaxby’s! Let the sauce triumph!