#Japan #Tokyo #Don Julio #IO #CÉ LA VI

The Launch of Don Julio 1942 Mini

The beloved luxury tequila, Don Julio 1942, part of the prestigious Diageo portfolio, is introducing a new 50ml size called Don Julio 1942 Mini. Starting September 16, 2025, this vibrant addition will be available nationwide in Japan. To celebrate its launch, a special event will take place at CÉ LA VI TOKYO in Shibuya, where guests can immerse themselves in the world of Don Julio and enjoy exclusive performances.

A Growing Appreciation for Tequila in Japan

In recent years, the popularity of tequila in Japan has surged, particularly for high-quality and luxury options. Recognizing this upward trend, Diageo Japan aims to make Don Julio 1942, a flagship luxury line, accessible to more enthusiasts. The release of the Don Julio 1942 Mini offers a trial-friendly format that is not only perfect for first-time luxury tequila drinkers but also ideal for gifting and enhancing memorable moments.

Understanding Don Julio 1942

Don Julio 1942 isn’t just any tequila; it is a masterpiece celebrating Don Julio González's 60 years of tequila craftsmanship. This Añejo tequila is produced from Blue Agave cultivated over 5 to 7 years, slow-cooked for over 70 hours and aged for two to two and a half years. The result is a complex liquid featuring notes of vanilla and caramel from bourbon barrel maturation, harmonizing with chocolate, nut, and coffee nuances. Clearly, it stands as a pinnacle of tequila excellence and heritage.

The Rising Trend of Luxury Tequila Worldwide

During the 96th Academy Awards in March 2024, Don Julio 1942 Mini made a grand debut as the celebratory drink, reinforcing its luxury status on a global platform. This major exposure signals the growing acceptance and demand for luxury tequila, making the mini version an accessible option for those wishing to enjoy the exquisite flavors of Don Julio 1942 in a more casual setting.

Product Details for Don Julio 1942 Mini:

• - Product Name: Don Julio 1942 Mini
• - Retail Price: 2,250 JPY (excluding tax)
• - Volume: 50ml
• - Alcohol Content: 40%
• - Launch Date: September 16, 2025
• - Sales Area: Nationwide
• - Country of Origin: Mexico

Celebration Event in Tokyo

The launch event for Don Julio 1942 Mini will transpire at the celebrated CÉ LA VI TOKYO on September 16, 2025. Guests will not only have the opportunity to sample the new mini-tequila but will also enjoy the immersive brand experience crafted to embody the new brand message, “Por Amor - Let’s Taste the Love.” An exclusive photo spot showcasing this theme will be available, inviting attendees to indulge in the passionate and luxurious ambiance unique to Don Julio.

Special guest, rapper IO, who recently created a song titled “1942” for his album, will perform live alongside a lineup of talented DJs including MASATO, Minnesotah, and HUGH THE KID. His music video, featuring the original design bottle of Don Julio 1942, generated considerable excitement, connecting the worlds of music and luxurious tequila.

About Don Julio

Don Julio tequila stands as the epitome of craftsmanship, founded by Don Julio Gonzalez who tirelessly pursued the highest standards. Every care is taken from the cultivation of the agave to the meticulous aging process, culminating in the creation of Don Julio 1942. Today, it proudly holds the title of the world’s number one tequila brand, according to 2024 IWSR sales data.

New Brand Message

The essence of Don Julio is rooted in the love and passion of its founder towards tequila-making. The new brand message, “Por Amor - Let’s Taste the Love,” reminds all patrons to savor every sip with intention and appreciation, making the Don Julio 1942 Mini a new gateway to experiencing this legacy.

Commitment to Responsible Drinking

Diageo Japan is dedicated to promoting sustainability and positive drinking practices leading up to 2030. Through initiatives like the DRINKiQ platform, they provide information about responsible drinking and awareness about alcohol consumption.

Visit DRINKiQ for more details.

Drink responsibly. Available for those 20 years and older. Do not drink and drive.