Wave Gardening Celebrates 30 Vibrant Years with Anne Geddes' Unique Collaboration
Celebrating 30 Years of Color and Joy with Wave Gardening
In a vibrant tribute to its three-decade-long legacy, Wave Gardening has partnered with world-renowned photographer Anne Geddes. Known for her enchanting baby portraits set in whimsical natural landscapes, Geddes captures the magic of flowers in a new photo series featuring Wave Petunias. This collaboration emphasizes the beauty and joy in gardening, showcasing how flowers and new life can coexist harmoniously.
A Legacy of Colorful Gardening
Wave Gardening first made waves in the horticultural world in 1995 with its revolutionary Wave® Purple Classic Petunia. Designed for homeowners and garden enthusiasts alike, the brand quickly became a staple for its easy-to-grow, colorful flowers that thrive in a variety of settings. Over the years, the company expanded its offerings, introducing a diverse range of Wave Petunias and Pansies, each known for their vigorous growth and long-lasting blooms.
The Collaboration Launch
As part of their 30th anniversary celebration, Wave Gardening has unveiled an exclusive photo series shot by Geddes at Blonde Studios in New York City. The images showcase adorable babies nestled amongst the blooming flowers, including Easy Wave® Rose and the vibrant Berry Velour, capturing the collaboration's essence of joy and creativity. According to Sarah Makiejus, Global Marketing Manager at PanAmerican Seed®, the partnership exemplifies a shared vision of color and spontaneity that resonates with both the brand and Geddes.
Customers can look forward to National Wave Day on May 3, 2025, an annual celebration commemorating the brand's impact on gardening over the last 30 years. This day will honor the transformative influence of Wave Petunias and Pansies, encouraging people to embrace the beauty of gardening.
A Unique Way to Celebrate
As part of the unveiling of this collaboration, Wave Gardening is offering fans a once-in-a-lifetime opportunity to win a professional baby photoshoot with none other than Anne Geddes herself. Starting on National Wave Day, participants are invited to enter the contest by purchasing any Wave product at participating garden stores and scanning for a special
Topics Consumer Products & Retail）
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