#Japan #Tokyo #Be Forward #Pochirogi #Shipping Service

Pochirogi's Logo Makeover by Be Forward

Be Forward Co., Ltd., with its headquarters in Minato, Tokyo, has announced a significant update to the logo of its international shipping service, Pochirogi, which will be officially launched on March 25, 2026. This rebranding effort aims to present a modern and approachable image of the service through a refreshed logo showcased on the service website and official social media channels.

The newly designed logo radiates feelings of warmth, trust, and optimism. By incorporating Pochirogi's mascot, "Pochikun," into the design along with rounded font styles, the brand seeks to establish itself as a friendly and reliable partner for its customers. The vibrant orange color featured in the logo symbolizes the bright future the service promises and the warm energy that connects customers with their packages. With this fresh branding, Be Forward aims to not only highlight the functional convenience of Pochirogi but also to instill a sense of comfort in everyday life for its users.

The Meaning Behind Pochirogi's Name

The name "Pochirogi" encapsulates two core aspirations. Firstly, the name reflects a sense of familiarity akin to calling a beloved pet, aiming to be a trusted and close companion for customers. Secondly, it signifies the ease of simply pressing a button to initiate smooth logistics operations, making international shipping accessible to everyone. Pochirogi intends to redefine cross-border transport as a service that anyone can utilize with simplicity.

Overview of Pochirogi

Launched in 2021, Pochirogi has established itself as a reliable logistics solution capable of transporting over 150,000 vehicles annually to 214 countries and regions worldwide. Its versatility allows both individuals and businesses to send a wide variety of goods, including everyday items, food, art pieces, furniture, pianos, surfboards, golf bags, bicycles, motorcycles, and cars, as long as they comply with the restrictions of the destination country. The service extends to various needs, such as sending gifts to students studying abroad, shipping works to exhibitions by artists, and facilitating the distribution of ingredients and equipment for overseas restaurants.

Moreover, with the rise in inbound demand, there has been an increase in shipments of anime merchandise, musical instruments, and motorcycle and automobile parts. Pochirogi's strength lies in heavy item transport, and it's poised to capitalize on the growing B2B demand as e-commerce businesses venture into new international markets.

You can find more information about the Pochirogi service on their official site: Pochirogi Service Site.

About Be Forward Co., Ltd.

Founded on March 10, 2004, Be Forward Co., Ltd. specializes in the sale and import/export of used automobiles and automotive parts, as well as managing e-commerce platforms and international shipping services. With a workforce of 279 employees and an impressive sales record of approximately 118 billion yen (for the fiscal year ending in June 2024), they sold around 156,000 vehicles in the same period. For more details about the company, visit their website: Be Forward Company.

Conclusion

As Be Forward revamps the Pochirogi brand, customers can anticipate a more engaging, accessible, and efficient international shipping experience. With a strong emphasis on reliability and warmth, Pochirogi is set to redefine expectations for cross-border logistics.