#Japan #AI Technology #Tokyo #Fujifilm #Business DX

Fujifilm Business Innovation's New TV Commercial on Business DX Promotion

Fujifilm Business Innovation Inc. (Headquartered in Minato, Tokyo, President and CEO: Naoki Hama) is getting ready to launch a new series of TV commercials on October 8, 2023. The campaign aims to cultivate the image of Fujifilm as the go-to brand for Business DX (Digital Transformation).

The new series encompasses two commercial spots: "Business DX Monologue" and "Business DX Drama". Each features the catchy tagline: "Business DX transforms companies, driven by AI".

Renowned actor Hiroki Hasegawa returns to portray a decisive and dynamic business leader, guiding the transformational narrative of Business DX. In the first installment, "Business DX Monologue," viewers are treated to an intense inner dialogue as Hasegawa’s character reflects on how Fujifilm's specialized AI, tailored for corporate tasks, sets itself apart from general purpose AI. This narrative is enhanced by a somber office backdrop, communicating how the company’s unique AI supports transformative growth in businesses.

The second installment, "Business DX Drama," presents a fast-paced exchange between Hasegawa and actor Takaya Sakoda, who plays a client. This segment effectively illustrates how Fujifilm’s proprietary AI and its secure information distribution solutions provide extraordinary DX experiences that go beyond the conventional.

TV Commercial Highlights

• - Commercial Titles:

- "Business DX Monologue" (30 seconds)
- "Business DX Drama" (30 seconds)

• - Launch Date: October 8, 2023
• - Broadcast Area: Nationwide

Promotional Resources

• - Links to TV Commercials:

- Watch Business DX Monologue
- Watch Business DX Drama

• - Special Website URL: Fujifilm DX Special Site

Featured Talents

• - Hiroki Hasegawa:

Hasegawa began his career at Bungakuza and showcased his talent in numerous stage productions, including works by famed director Yukio Ninagawa. He transitioned to film and television, starring in major productions like "Suzuki-sensei" (2011), "Gokudo-jima" (2016), "Chibi Giant" (2017), and most recently in the NHK Taiga drama "Kirin ga Kuru" (2020). From April 2025, he will also be the host of TV Tokyo's "Gaia no Yoake".

• - Takaya Sakoda:

Making his film debut in "The Magic Hour" (2008), Sakoda's versatility allows him to thrive across various formats including drama, film, and stage. Notably, he has appeared in significant works like NHK’s Taiga drama “Kamakura-dono no 13-nin” (2022) and TBS Sunday Theater’s “VIVANT” (2023).

Staff Credits

• - CD + PL: Hiroichiro Yokozawa (BORDER inc.)
• - AD: Jin Muranaka (Hakuhodo Products)
• - CW: Masashi Matsuda (Bun to E)
• - AE: Kenichiro Onishi, Yudai Hattori, Reika Ohtaki (Hakuhodo)
• - Producer: Shota Kawaguchi, Yutaka Ota (AOI Pro.)
• - Production Managers: Rei Nishizono, Itsuki Hori (AOI Pro.)
• - Director: Ryo Ota (The April)

For inquiries regarding this project, please contact Fujifilm Business Innovation’s Public Relations Department at 03-6271-5121.