Alibaba.com Announces U.S. Winners of CoCreate Pitch 2025 Competition
Alibaba.com has made headlines by announcing the winners of the U.S. segment of the CoCreate Pitch 2025, which is recognized as the world's largest product-focused pitch competition. This year's event was contested by an overwhelming number of nearly 25,000 applicants, all vying for a share of the impressive $1 million prize fund. The culmination of the U.S. edition took place during the CoCreate 2025 event held in vibrant Las Vegas, concluding on September 5, 2025.
Among the competitors, Christian Reed of REEKON Tools Inc. emerged victorious, taking home the grand prize of $200,000. Reed's innovation lies in the development of digital measuring tools that integrate advanced software capable of automating data collection from home improvement projects and construction sites. This groundbreaking device replaces cumbersome manual methods by instantly generating precise measurements with the simple push of a button.
In addition to the grand prize winner, the competition spotlighted ten finalists who were each rewarded with $40,000, equally split between cash and Alibaba.com sourcing credits. The finalists included:
1. Logan Cuvo, Best Dam Tape - This product combines durability and grip for athletes, reducing the need for frequent re-taping.
2. Kate Harvey, BirdieBlue - This initiative transforms old ski and snowboard gear into fashionable, water-resistant lifestyle bags, promoting sustainability by repurposing over 8,000 pieces of technical apparel.
3. Katherine Calderon, Club Girl Golf - The Monarch Putter is uniquely designed for female golfers, featuring a patented adjustable weighting system for optimal performance.
4. Jimmy Zollo and Taylor Thoen, Joe Bella - Their clothing line focuses on accessibility with stylish magnetic closures, catering to individuals with mobility or cognitive challenges.
5. Sara Chen, Pangoo Apparel - They celebrate body diversity with outdoor apparel designed for inclusivity.
6. Addie Gundry, Pluie, Inc. - Addressing the parenting experience, Pluie offers self-sanitizing diaper changing tables for public restrooms, along with a convenient changing mat.
7. Karen Bonnici, Super Blanky, LLC - The Super Towel redefines beach towels, ensuring they stay in place while providing hands-free comfort.
8. JJ Richardson and Susanna Chan Richardson, SWIFF - Their spray product eliminates odors and inhibits germs, offering prolonged freshness.
9. Jess Wu and Susana Chen, Never Have I Ever Shop - They create beauty accessories inspired by art and culture, allowing for self-expression.
10. Brittany Harvey, Vonu - The Burplee infant lounger is designed to ease colic and promote healthy development during tummy time.
The event's Global Head of Commercial Strategy at Alibaba.com, Liz Wang, expressed pride in the entrepreneurial innovation displayed by the participants. She remarked, “The entrepreneurial spirit and resilience shown by small businesses is a testament to our community values at Alibaba.com. Every participant embodies a vital component of our ecosystem, and we are dedicated to supporting their growth with our resources and network.”
Looking ahead, the CoCreate Pitch European edition is set to take place on November 14 in London, adding another exciting opportunity for innovation seekers. With a remaining prize pool of $400,000, it promises to be a significant event for entrepreneurs. Applications are open until October 15, allowing businesses to join by submitting a 30-second promotional video on Instagram or TikTok using the hashtag #CoCreatePitch.
Further details regarding CoCreate Europe can be found at CoCreate Europe.
This year's CoCreate Pitch served not just as a competition, but as a potent reminder of the entrepreneurial drive in today's market. Alibaba.com remains committed to empowering and cultivating talent within the global business landscape. With the U.S. final concluded, the journey for these visionary entrepreneurs is just beginning, and the platform eagerly anticipates the first steps toward future collaborations and successes.
Among the competitors, Christian Reed of REEKON Tools Inc. emerged victorious, taking home the grand prize of $200,000. Reed's innovation lies in the development of digital measuring tools that integrate advanced software capable of automating data collection from home improvement projects and construction sites. This groundbreaking device replaces cumbersome manual methods by instantly generating precise measurements with the simple push of a button.
In addition to the grand prize winner, the competition spotlighted ten finalists who were each rewarded with $40,000, equally split between cash and Alibaba.com sourcing credits. The finalists included:
1. Logan Cuvo, Best Dam Tape - This product combines durability and grip for athletes, reducing the need for frequent re-taping.
2. Kate Harvey, BirdieBlue - This initiative transforms old ski and snowboard gear into fashionable, water-resistant lifestyle bags, promoting sustainability by repurposing over 8,000 pieces of technical apparel.
3. Katherine Calderon, Club Girl Golf - The Monarch Putter is uniquely designed for female golfers, featuring a patented adjustable weighting system for optimal performance.
4. Jimmy Zollo and Taylor Thoen, Joe Bella - Their clothing line focuses on accessibility with stylish magnetic closures, catering to individuals with mobility or cognitive challenges.
5. Sara Chen, Pangoo Apparel - They celebrate body diversity with outdoor apparel designed for inclusivity.
6. Addie Gundry, Pluie, Inc. - Addressing the parenting experience, Pluie offers self-sanitizing diaper changing tables for public restrooms, along with a convenient changing mat.
7. Karen Bonnici, Super Blanky, LLC - The Super Towel redefines beach towels, ensuring they stay in place while providing hands-free comfort.
8. JJ Richardson and Susanna Chan Richardson, SWIFF - Their spray product eliminates odors and inhibits germs, offering prolonged freshness.
9. Jess Wu and Susana Chen, Never Have I Ever Shop - They create beauty accessories inspired by art and culture, allowing for self-expression.
10. Brittany Harvey, Vonu - The Burplee infant lounger is designed to ease colic and promote healthy development during tummy time.
The event's Global Head of Commercial Strategy at Alibaba.com, Liz Wang, expressed pride in the entrepreneurial innovation displayed by the participants. She remarked, “The entrepreneurial spirit and resilience shown by small businesses is a testament to our community values at Alibaba.com. Every participant embodies a vital component of our ecosystem, and we are dedicated to supporting their growth with our resources and network.”
Looking ahead, the CoCreate Pitch European edition is set to take place on November 14 in London, adding another exciting opportunity for innovation seekers. With a remaining prize pool of $400,000, it promises to be a significant event for entrepreneurs. Applications are open until October 15, allowing businesses to join by submitting a 30-second promotional video on Instagram or TikTok using the hashtag #CoCreatePitch.
Further details regarding CoCreate Europe can be found at CoCreate Europe.
This year's CoCreate Pitch served not just as a competition, but as a potent reminder of the entrepreneurial drive in today's market. Alibaba.com remains committed to empowering and cultivating talent within the global business landscape. With the U.S. final concluded, the journey for these visionary entrepreneurs is just beginning, and the platform eagerly anticipates the first steps toward future collaborations and successes.
Topics Consumer Products & Retail）
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