Discover Proven Strategies for Successful Exhibitions
As businesses prepare for the "Ending Industry Expo 2026" taking place on September 10-11, 2026, a unique opportunity emerges: a free seminar aimed at helping companies navigate the complexities of exhibiting. Scheduled for February 20, 2026, this session will feature Kenichi Kiyonaga, a seasoned exhibition sales consultant with a remarkable track record of supporting over 1,300 companies.
Why Attend the Seminar?
In a rapidly evolving marketplace, attending exhibitions can often feel like a gamble. Many companies invest time and resources, only to find themselves merging back into the sea of faces without achieving substantial outcomes. This seminar will uncover the practical methodologies that can transform participation from a mere formality into a lucrative venture. By understanding what it takes to set your company apart at the expo, attendees will leave equipped with actionable strategies to attract visitors, generate interest, and ultimately convert leads into tangible sales.
Key Highlights of the Seminar:
- - Understanding the Purpose: Gain insight into why exhibiting is crucial and learn the meaning behind it. It’s more than just showcasing products; it’s about connecting with key decision-makers in the industry.
- - Successful Case Studies: Kenichi will share real-world examples of past exhibitors, delineating the differences in outcomes based on booth size—1, 2, or 4 booths—allowing businesses to see firsthand the impact of preparation and strategy.
- - Winning Exhibition Methods: Participants will discover the meticulous preparations that successful exhibitors engage in, alongside strategies on how to effectively follow up post-exhibition, ensuring that no lead goes cold.
As the largest specialized exhibition in Japan focusing on end-of-life services including funerals, burials, and inheritances, the Ending Industry Expo attracts around 15,000 industry professionals each year. Impressively, nearly half of these attendees hold decision-making power—making it a goldmine for businesses looking to amplify their brand exposure, which, as of fiscal year 2025, resulted in a media exposure equivalent to approximately 760 million yen in advertising.
Learning Outcomes
Participants will leave the session with knowledge on:
1.
KPI Development: Establishing success metrics for exhibitions that align with business goals.
2.
Engagement Techniques: Methods to draw in visitors and steer them towards impactful conversations.
3.
Post-Event Strategy: Practical steps to maximize lead conversion beyond the event day.
Event Details
- - Date: February 20, 2026
- - Time: 1:00 PM - 3:00 PM (Doors open at 11:45 AM)
- - Location: Tokyo Hakuzan Co., Ltd., 1-2-3 Shibaura, Minato-ku, Tokyo, 13th Floor Shibansu S-kan
- - Fee: Free of charge
- - Special Offer: Lunch provided for interested participants
- - Registration Deadline: February 12, 2026
About the Instructor
Kenichi Kiyonaga is the CEO of Exhibit Marketing, a firm specializing in exhibition sales consulting. An expert in enhancing revenues through exhibitions, Kenichi has penned seven best-selling books that collectively topped Amazon’s charts. His knowledge spans the spectrum of exhibition logistics, making him a go-to resource for businesses aiming to optimize their presence in the industry.
The Ending Industry Expo is essential for anyone involved in the end-of-life service sectors. It provides a vibrant platform for business matching and exchanging crucial information among industry stakeholders.
Whether you are uncertain about how to make the most of your exhibition presence or have previously participated without obtaining meaningful results, this seminar is designed specifically for you. Don’t miss out on this chance to equip yourself with some of the most effective tools and methodologies in the industry.