#USA #AI Marketing #MotionPoint #Coconut Creek #GetGloby

MotionPoint Expands Its Reach with GetGloby Acquisition

In a significant move, MotionPoint, renowned for its expertise in website translation and localization, has made headlines with the acquisition of GetGloby. This strategic partnership aims to revolutionize the way enterprises approach multilingual marketing, transforming MotionPoint from a localization service provider into a comprehensive marketing platform that focuses on engaging audiences across various languages and digital interfaces.

As the landscape of digital marketing continues to evolve, businesses are finding it increasingly essential to communicate effectively in multiple languages. Recognizing the growing need for such services, MotionPoint has expanded its offerings, previously including strategic executive hires in the multilingual marketing realm and the acquisition of Key Content, a multilingual content marketing agency.

The introduction of GetGloby, an AI-driven tool designed for the creation, transcreation, and translation of marketing content, represents a significant enhancement. This cutting-edge technology not only enables the efficient production of marketing materials in various languages but also ensures that these materials maintain cultural relevance. By leveraging GetGloby’s proprietary AI technology, companies can now streamline their content creation processes and improve their marketing efficacy.

Founded by former Google executives Diego Antista and Juan Fusoni, GetGloby specializes in marketing for the US Hispanic and Latin American markets. Antista emphasized the importance of this acquisition, stating, “Creating high-impact multilingual content across platforms will now be just one click away for brands and advertising agencies.” This usability feature addresses the challenges many US-based companies face in reaching the Hispanic community, which often requires an understanding of nuanced cultural contexts and language skills.

The AI functionalities of GetGloby will include features like BrandVoice, which ensures brand consistency across languages, and translation geo-location, tailoring content to specific regions. Moreover, tools like JAGA AI, an intelligent translation co-pilot, will aid marketers in generating high-quality multilingual content that resonates with local audiences.

Evan Kramer, CEO of MotionPoint, revealed that integrating GetGloby’s technology into their existing framework allows an expansion of their offerings beyond just web localization. “This reflects our long-term vision to meet the full scope of multilingual marketing needs,” he stated. “We see a future where fully integrated multilingual experiences are the norm, ensuring brands can authentically connect in any language and culture.”

Lightview Capital, the private equity partner of MotionPoint, supports this ambitious vision. Richard Erickson, a partner at Lightview, remarked on the innovative nature of GetGloby, asserting that its technology places MotionPoint ahead in the competitive landscape of content marketing and localization.

This acquisition marks a pivotal point for MotionPoint, establishing it as the first dedicated multilingual marketing technology platform. Moving forward, it sets a new industry standard for organizations striving to scale their communications effectively across diverse languages, cultures, and digital avenues.

MotionPoint’s primary mission aims to empower businesses with the tools necessary to create and optimize culturally and linguistically appropriate marketing messages. By harnessing advanced technology and a wealth of expertise, they facilitate meaningful engagements with diverse audiences. More details about MotionPoint’s offerings can be found on their website at www.motionpoint.com.

Conversely, GetGloby’s platform stands out with its ability to translate and transcreate marketing assets into over 100 languages seamlessly, ensuring preservation of the intent and tone of messages while adapting them effectively to resonate with local audiences. Thoroughly designed for contemporary marketing challenges, GetGloby offers insights into international expansion and captures the essence of modern advertising needs.

In conclusion, the merger of these two innovative entities is positioned not just to enhance business communication strategies but also to redefine the standards of multilingual marketing for the global marketplace.