Borderless Japan to Present Insights at Designship 2025
Borderless Japan, a pioneering company based in Fukuoka, has announced its participation in Japan's largest design conference,
Designship 2025, scheduled for
October 11-12, 2025, at the Tokyo Midtown Hall and Conference. The company's
Creative Director, Hiruna Hei, will be taking the stage to share valuable insights into the role of creativity in social business.
Event Details
- - Event Name: Designship 2025
- - Date: October 11-12, 2025
- - Location: Tokyo Midtown Hall & Conference, Akasaka 9-7-1, Minato, Tokyo
- - Hiruna Hei's Session: October 11, 2025, from 13:30 to 13:50
- - Session Venue: Main Stage, B1F, Hall A
- - Official Event Page: Designship 2025
About the Session
Hiruna Hei's session will focus on the crucial role that creativity plays in the emergence of social business, a field in which Borderless Japan has thrived, achieving over 10 billion yen in sales. The session's theme,
“The Role of Creativity in Social Business's Zero to One Journey,” will explore how creative initiatives can effectively address societal issues through innovative business solutions.
As the driving force behind notable projects such as the sustainable energy initiative
Hachidori Denryoku and the ethical brand
LIB, Hiruna has led the creative direction for multiple impactful ventures. During her talk, she will provide real-life examples of how the company has successfully carved out new markets and integrated creativity into business strategies to propel growth.
Speaker Profile
Hiruna Hei
- - Current Role: Creative Director at Borderless Japan
- - Past Role: Brand Manager for LIB (formerly Business Leather Factory)
- - Background: Born in Osaka in 1996, Hiruna developed her skills in web design overseas during her student days. After returning to Japan, she joined a friend’s startup as a designer, gaining invaluable experience in shaping business ideas from scratch. This experience fueled her desire to leverage design to tackle social challenges, leading her to join Borderless Japan as a new graduate.
Since then, she has played a significant role in launching over 15 new projects, focusing on hiring and corporate branding. Hiruna specializes in a broad spectrum of design fields, including web design, logo creation, graphic arts, spatial design, and product development, helping to shape the unique identity of businesses and organizations.
About Borderless Japan
Founded in 2007, Borderless Japan is dedicated to solving societal issues through business. With a focus on poverty, environment, education, and gender equality, the company operates over
50 initiatives across 14 countries. Its projected sales for the fiscal year 2024 are anticipated to exceed
10 billion yen. The organization has received numerous awards, including the
Good Design Award in the Business Model Category (2019) and the
Special Jury Prize at the Company We Want to Cherish Awards (2019).
In October 2023, Borderless Japan unveiled its new purpose,
“SWITCH to HOPE: Transforming Societal Challenges into Collective Hope,” aiming to foster a collaborative environment for creating a better society.
For more information about Borderless Japan, visit their
official website.
Company Overview
- - Company Name: Borderless Japan, Inc.
- - Location: 4F, Tenjin Futata Building, 3-1-1 Tenjin, Chuo-ku, Fukuoka City
- - Founded: 2007
- - CEO: Kazunari Taguchi
- - Business Activities: Various initiatives targeting social issues, including herbal tea, leather products, crowdfunding, and social business education.