#United States #Vancouver #franchise expansion #Shoot 360 #Basketball Training

Shoot 360 Expands its Reach with Innovative Initiatives and Market Growth

Shoot 360, a notable pioneer in technology-driven basketball training, has reported a robust performance in the first half of 2026, highlighted by significant franchise growth and strategic advancements across the U.S. and international markets. Following a record-setting year in 2025, the brand is poised to mark its sixth consecutive year of unprecedented expansion and success.

Key Achievements and Expansion

The organization's commitment to increasing the popularity of basketball is evident in its latest developments. In the early months of 2026, Shoot 360 successfully opened six new franchise locations, awarded five additional franchise agreements, and anticipates 14 more openings before the year's end. The total number of locations in the pipeline has grown to 40 across North America and Asia.

Recent Openings

Shoot 360 has made some remarkable entries into new markets:

• - New U.S. Expansion: Among the newly opened facilities is a significant location in Springfield, Missouri, marking an expansion into a fresh territory.
• - International Growth: Shoot 360 has also launched locations in Saitama, Japan, and Oakville, Ontario, Canada, solidifying its international presence.
• - Innovative Collaboration: In a groundbreaking pilot program with Fitness International, LLC, Shoot 360 is transforming traditional basketball courts into high-tech training centers within LA Fitness and City Sports Clubs. The inaugural site was launched in Hillsboro, Oregon, with plans for additional sites in Seattle and the South Bay Area.

Craig Moody, the Founder and President of Shoot 360, expressed his enthusiasm for this expansion phase: "Seeing Shoot 360 flourish in diverse markets and formats is incredibly exciting. The demand we are experiencing from athletes for effective, engaging training is driving this growth."

Innovative Initiatives Driving Engagement

Beyond expansion, Shoot 360 has implemented creative initiatives that engage its user base in pioneering ways:

• - 3-BALL Game Mode: The introduction of the 3-BALL Solo game mode represents a significant advancement in training. This unique feature allows players to compete against each other in real-time from various locations while receiving immediate feedback. The introduction of competitive elements like this reinforces Shoot 360's dedication to enhancing the training experience.
• - HER Month Initiative: Launched in March, HER Month is a focused campaign centered around promoting engagement among female athletes. The event included specific clinics and leagues designed to encourage greater participation and skill development among girls. This campaign resulted in an 8% increase in female athlete engagement during its run.

Jamie Eslinger, Chief Operating Officer of Shoot 360, emphasized the importance of maintaining a solid foundation as the brand continues to expand. "Our main priority is to ensure that every franchise launch meets our high standards. We are dedicated to supporting our partners in every aspect, from operations to marketing, to guarantee that they deliver an outstanding experience to athletes and their families."

Looking Ahead

As Shoot 360 navigates through 2026, it remains committed to innovatively shaping the future of basketball training. The blend of advanced technology with community-oriented growth promises to elevate the game and create opportunities for athletes at all levels. The company's rapid expansion, especially through strategic partnerships and unique initiatives, firmly places it on track for continued success.

To discover more about Shoot 360 and franchise opportunities, visit www.shoot360.com and shoot360franchise.com.

In a world where training methodologies are evolving, Shoot 360 stands at the forefront, redefining how athletes engage with their sport and driving a new wave of basketball enthusiasm globally.