#Japan #Tokyo #Edge International #Hakuhodo Kettle #Corporate Boiling

Edge International and Hakuhodo Kettle Join Forces

In a compelling move to redefine corporate communications, Edge International, a Tokyo-based IR support company, has partnered with creative agency Hakuhodo Kettle. This collaboration aims to unveil and articulate the hidden non-financial values within organizations—often referred to as 'invisible values.' Their new service, Corporate Boiling™, is designed to help companies effectively communicate their corporate value by transforming it into engaging stories, visuals, and language.

Traditionally, corporations have fragmented their messaging to different stakeholders. For instance, IR departments would handle shareholder communications, HR would engage with employees, while PR and marketing would address the general public. However, in today’s environment, where stakeholder capitalism is emphasized, firms are increasingly required to present a unified message that resonates across various platforms.

The Need for Integration

Amid growing demands for transparency and cohesive branding, it becomes vital for businesses to integrate their messages to strengthen their corporate identity. Edge International, a leader in integrated reporting, and Hakuhodo Kettle, known for its branding expertise, bring together their strengths to create a comprehensive approach toward corporate messaging. The Corporate Boiling™ service provides a one-stop solution, seamlessly combining insights from executives, corporate departments, and business units to produce cohesive corporate messages.

By emphasizing a unified approach, companies can address diverse management challenges and growth strategies. The service particularly focuses on integrating non-financial elements such as historical context and human capital value into the corporate narrative. Through this, Edge International and Hakuhodo Kettle aim to elevate corporate value through effective communication strategies across advertising, PR, and investor relations, ensuring a streamlined approach to stakeholder engagement.

Features of Corporate Boiling™

The essence of Corporate Boiling™ is to generate enthusiasm and align organizational messages that resonate with various stakeholders. Here are a few key features and use cases:

• - Assessing Invisible Values: Companies often struggle to recognize if they are appropriately leveraging their non-financial strengths. Corporate Boiling™ addresses this gap by offering insights into hidden assets.
• - Cross-Departmental Leadership: Organizations may find it challenging to identify which department should take the lead in strengthening their corporate brand. This service provides guidance on that front.
• - Message Integration: By unifying segmented messages that each department has previously handled, the service improves corporate branding and clarity.
• - Evolution in Messaging: As business portfolios evolve, companies need to scrutinize whether their messaging accurately reflects their current standing. Corporate Boiling™ helps provide clarity on this matter.
• - Motivating Internal Growth: The service aims to cultivate a motivating environment within the organization through messages that echo growth expectations and energize employees.

Ultimately, the Corporate Boiling™ service strives to create a comprehensive communication strategy that fosters agreement and cultivates expectations among all stakeholders in a way that transcends traditional means.

Conclusion

Edge International, under the leadership of President Yoshitaka Aso, and Hakuhodo Kettle, led by CEO Ken Funaki, are poised to revolutionize corporate branding and stakeholder communication with Corporate Boiling™. By unifying diverse messaging styles and emphasizing both financial and non-financial value, they aim to drive corporate sustainability and growth in today’s complex business landscape.