GLOE Launches SCOP Marketing Solution, Demonstrating 3.6x Ad Effectiveness

GLOE Unveils SCOP: A Revolutionary Marketing Solution

GLOE Inc., headquartered in Shinjuku, Tokyo, officially launched the SCOP marketing solution, developed by its group company, Data Transmission Technology Research Institute, on November 7. SCOP leverages live streaming, enabling brands to harness the proactive support of streamers, thereby transforming fan engagement into tangible marketing results.

The launch event gathered diverse marketers and prominent streamers, providing a platform for SCOP’s features to be demonstrated, and allowing attendees to immerse themselves in SCOP’s unique atmosphere through DJ performances and networking opportunities. This event marked a significant milestone in GLOE's strategy to enhance the market penetration of SCOP and support advertisers.

The Essence of SCOP

In today’s marketing landscape, where traditional metrics like follower count or view counts fail to capture true audience enthusiasm, SCOP emerges as an innovative solution combining fan marketing, influencer marketing, and advertising. The new methodology allows streamers to engage actively with brands and share their authentic enthusiasm with viewers, fostering deeper emotional connections and measurable advertising experiences.

Early adopters of SCOP have reported a staggering 3.6 times increase in brand searches post-campaign, alongside a ranking within the top six domestic streamer agencies in terms of time spent consuming content. This demonstrates SCOP's rapid growth and potential in revolutionizing marketing efforts in the live-streaming sector.

Timeline of SCOP's Development:

- 2017: Conceptualization begins.
- 2024: Pilot testing commences.
- 2025: Beta version release.
- 2025: SCOP ranks sixth among domestic live streaming agencies.
- 2025: Official launch.

Understanding SCOPPER

SCOPPER refers to professional streamers who resonate with SCOP's philosophy and have undergone rigorous selection processes. As of October 2025, there are 234 SCOPPERS who leverage their profound understanding of various products and their communication skills to create engaging live streams and discussions. This influencer community fosters real-time interactions between viewers and brands, laying the groundwork for impactful marketing endeavors.

Key Features of SCOP

1. Active Activation and Natural Dissemination: Unlike traditional casting methods, SCOP promotes proactive activation by SCOPPERS who genuinely resonate with the brands, leading to authentic and passionate engagement.
2. Bidirectional Communication: Interactions during live streams enable fans to share products organically through social media and word-of-mouth, creating an atmosphere of shared excitement.
3. Quantifiable Metrics: This solution allows for easy tracking of campaign performance through clickable URLs placed in comments or ad banners, facilitating transparent advertising operations. Brands receive comprehensive performance reports post-campaign, reflecting engagement insights and improving future strategies.
4. Robust Interaction Tools: New engagement features allow advertisers to send “Super Likes” to streamers during broadcasts, further enriching the viewer experience and increasing engagement.

Case Studies: Successful Implementations of SCOP

Ajinomoto Co., Inc. and SCOP: In a bid to promote its ‘Soup DELI’ product within its eSports initiatives, Ajinomoto utilized SCOP to connect with gamers. Streamers successfully showcased genuine enthusiasm for the product, which not only expanded customer interactions but also led to significant engagement metrics.

GMO Pepabo Inc.: By integrating SCOP into their marketing for ‘Lolipop! for Gamers’, GMO Pepabo capitalized on the natural affinity streamers have for their services. This initiative saw a notable increase in brand awareness, community engagement, and active participation from streamers in promotional activations.

Future Prospects for SCOP

SCOP is poised to enhance marketing effectiveness across various stages, from generating awareness to fostering loyalty among fans. As the platform grows, GLOE aims to expand the SCOPPER community to 2,000 members, develop more insightful reporting tools for advertisers, and deepen connections between brands and streamers.

With a strong foundation and clear growth strategy, SCOP is set to redefine live-streaming advertising, merging passion with data to elevate brand value across the marketplace.

For more about SCOP, visit the official site: SCOP Official Website.