#Korean Beauty #Kolmar Korea #skincare products

Kolmar Korea Aims to Capture the Global Skin Care Market

Kolmar Korea, a prominent global manufacturer of Original Development Manufacturer (ODM) cosmetics, is intensifying its international strategy to expand its market presence in the skincare sector. With a focus on introducing innovative and culturally rich Korean beauty products, Kolmar aims to appeal to a global audience that increasingly values natural ingredients and proven efficacy in skincare products.

The skincare market has witnessed a remarkable surge recently, driven in part by the rising popularity of short video platforms like TikTok, where the ‘Korean skincare routine’ has become an essential beauty keyword. Consumers are eager to explore beyond mere sunscreen, showcasing a keen interest in cleansers and face masks that deliver effective results.

In response to this evolving consumer interest, Kolmar Korea is collaborating with partner brands to develop skincare products that utilize Korean natural ingredients. A standout example is the mung bean cleansing foam, a low-irritation formula developed in partnership with the skincare brand Beplain. This innovative cleanser reinvents mung bean — a traditional natural cleaning agent used in Korea for over a thousand years — and reports impressive sales figures, with over 10 million units sold across key markets including the USA, France, China, and Vietnam. Its popularity has surged thanks to positive social media influences, becoming a favorite choice among consumers globally.

Moreover, Kolmar is making strides in the market for natural mud face masks. The Relief Mud Mask, created in collaboration with the natural mud cosmetics brand BRMUD, boasts over 30% premium Boryeong mud, harvested from one of the world's largest tidal flats in Korea. Utilizing ultra-fine powder particles (1/40 the size of wheat flour), the product is designed to gently and effectively remove impurities from the skin. This item has gained renown as the